Changes / Braze / Link-shortening issue impacting all regions
Braze: Major incident: Link-shortening issue impacting all regions
Summary
Braze reported a major link-shortening outage across all regions starting 2025-07-17 20:22 UTC, delaying SMS and WhatsApp messages with shortened or tracked URLs and causing HTTP 500 errors on clicks. Service was restored and the message backlog cleared; the incident was resolved at 2025-07-17 21:12 UTC after 50 min.
Machine-written from the diff below (Sol; type: incident outage). Check the diff before relying on it.
What changed
Before: not present
After: Link-shortening issue impacting all regions
Before: not present
After: major
Before: not present
After: resolved
Before: not present
After: 2025-07-17 20:22 UTC
Before: not present
After: 2025-07-17 21:12 UTC
Before: not present
After: Global Messaging Channels - SMS, Global Messaging Channels - WhatsApp, SMS, WhatsApp
Before: not present
After: Braze Engineers have identified an issue impacting the SMS Link Shortening service.
During this time SMS messages containing shorted URL's may experience sending delays. End-users may experience a http 500 error when clicking a shortened URL.
Before: not present
After: Following our previous communication, Braze Engineers have identified that the Link Shortening service issue also impacts WhatsApp. During this time, SMS and WhatsApp messages containing shortened and tracked URLs may experience sending delays. End-users may experience a HTTP 500 error when clicking on a shortened or tracked URL.
Before: not present
After: The Link-Shortening service has been restored.
The SMS and WhatsApp message backlog has cleared and is now sending in real-time. End-users are able to click shortened and tracked links, redirecting to URLs as expected.
Before: not present
After: Services have remained stable, and this incident is now considered resolved.
First version of this incident archived by Rewindex. View the live incident (opens in new tab).
History of this incident
| When (UTC) | Change | Kind |
|---|---|---|
| Major incident: Link-shortening issue impacting all regions (this change) Braze reported a major link-shortening outage across all regions starting 2025-07-17 20:22 UTC, delaying SMS and WhatsApp messages with shortened or tracked URLs and causing HTTP 500 errors on clicks. Service was restored and the message backlog cleared; the incident was resolved at 2025-07-17 21:12 UTC after 50 min. | Major incident |