Braze: Link-shortening issue impacting all regions
Braze reported a major link-shortening outage across all regions starting 2025-07-17 20:22 UTC, delaying SMS and WhatsApp messages with shortened or tracked URLs and causing HTTP 500 errors on clicks. Service was restored and the message backlog cleared; the incident was resolved at 2025-07-17 21:12 UTC after 50 min.
Machine-written from the archived incident (Sol). Check the timeline before relying on it.
Affected components: Global Messaging Channels - SMSSMSGlobal Messaging Channels - WhatsAppWhatsApp
Timeline of updates
- identified
Braze Engineers have identified an issue impacting the SMS Link Shortening service. During this time SMS messages containing shorted URL's may experience sending delays. End-users may experience a http 500 error when clicking a shortened URL.
- identified
Following our previous communication, Braze Engineers have identified that the Link Shortening service issue also impacts WhatsApp. During this time, SMS and WhatsApp messages containing shortened and tracked URLs may experience sending delays. End-users may experience a HTTP 500 error when clicking on a shortened or tracked URL.
- monitoring
The Link-Shortening service has been restored. The SMS and WhatsApp message backlog has cleared and is now sending in real-time. End-users are able to click shortened and tracked links, redirecting to URLs as expected.
- resolved
Services have remained stable, and this incident is now considered resolved.
Rewindex changes for this incident
- Major incident: Link-shortening issue impacting all regions 2025-07-17 20:22 UTC
Impact, status and times are the vendor’s own, as last archived. View on stspg.io (opens in new tab). Braze profile · Recent Braze incidents · Markdown · JSON