Changes / MessageBird (Bird) / Intermittent issues installing WhatsApp channels

MessageBird (Bird): Major incident: Intermittent issues installing WhatsApp channels

Summary

MessageBird reported a major incident preventing some customers from installing WhatsApp channels with pre-verified numbers across Channels and CRM - Channels in Asia (India), Europe and US (West). It began 2025-11-24 11:47 UTC and lasted 47 h 25 min, resolving at 2025-11-26 11:12 UTC after deploying a workaround for sign-up flow issues Meta identified on its end.

Machine-written from the diff below (Sol; type: incident degradation). Check the diff before relying on it.

Major incidentLabel: degradation (model (Jev), 59%)Changed Detected Source: stspg.io (opens in new tab)

What changed

AddedTitle#1
Before: not present
After: Intermittent issues installing WhatsApp channels
AddedImpact#2
Before: not present
After: major
AddedStatus#3
Before: not present
After: resolved
AddedStart time#4
Before: not present
After: 2025-11-24 11:47 UTC
AddedResolved time#5
Before: not present
After: 2025-11-26 11:12 UTC
AddedAffected components#6
Before: not present
After: Channels - Asia (India), Channels - Europe, Channels - US (West), CRM - Channels - Asia (India), CRM - Channels - Europe, CRM - Channels - US (West)
AddedUpdateinvestigating#7
Before: not present
After: We are investigating issues preventing some customers from installing WhatsApp channels.
AddedUpdateidentified#8
Before: not present
After: We have confirmed that impact is scoped to pre-verified numbers only. The issue has been escalated to Meta for further investigations.
AddedUpdateidentified#9
Before: not present
After: Meta's engineering team has been engaged for investigations.
AddedUpdateidentified#10
Before: not present
After: We are continuing investigations alongside Meta engineering teams.
AddedUpdateidentified#11
Before: not present
After: We are continuing investigations.
AddedUpdateidentified#12
Before: not present
After: Meta identified some issues regarding sign-up flows on their end and have provided a temporary workaround; we are in the process of confirming and deploying it.
AddedUpdateresolved#13
Before: not present
After: We have deployed the proposed workaround and full service functionality has been restored.

First version of this incident archived by Rewindex. View the live incident (opens in new tab).

History of this incident

When (UTC)ChangeKind
Major incident: Intermittent issues installing WhatsApp channels (this change)
MessageBird reported a major incident preventing some customers from installing WhatsApp channels with pre-verified numbers across Channels and CRM - Channels in Asia (India), Europe and US (West). It began 2025-11-24 11:47 UTC and lasted 47 h 25 min, resolving at 2025-11-26 11:12 UTC after deploying a workaround for sign-up flow issues Meta identified on its end.
Major incident

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