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Braze: Gmail consumers experiencing banners indicating missing spam checks

No impact listedStatus: resolvedStarted Resolved (7.5 h)2 updatesstspg.io (opens in new tab)

Affected components: EmailGlobal Messaging Channels - Email

Timeline of updates

  1. monitoring

    Braze is aware of an active incident with Google that is impacting how emails are delivered and filtered in Gmail. Emails that should normally land in the Promotion Tab are being sent to the Primary Tab. In addition, Gmail users might see banners indicating that spam checks are missing. Gmail is actively working on correcting this issue. More details about Gmail’s active incident can be found here: https://www.google.com/appsstatus/dashboard/incidents/NNnDkY9CJ36annsfytjQ (opens in new tab)

    Impact on Braze customers: This could lead to an increase in Spam complaints or Unsubscribes from recent emails delivered to Gmail, depending on consumer reaction.

    The Braze product continues to operate as expected.

    We will continue to monitor this incident and share an update as soon as one is available.

  2. resolved

    As of 8:28 PM EST, Google has resolved the issue. We recommend continuing to monitor Gmail’s status page for Google’s final incident analysis and to use Braze’s Deliverability Center while following email-sending best practices.

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Impact, status and times are the vendor’s own, as last archived. View on stspg.io (opens in new tab).

Cite this

Status incident (vendor impact label: none) posted by Braze, started 2026-01-24 18:27 UTC, resolved after 7.5 h, 2 update(s).

Title
Gmail consumers experiencing banners indicating missing spam checks
Vendor
Braze
Date
URL
https://rewindex.com/company/braze/incidents/qp3dq7pgqfmx

Braze profileRecent Braze incidentsAll outages on January 24, 2026Braze in January 2026MarkdownJSON