Changes / Buffer / Issue Publishing Video Posts to Instagram and Threads
Buffer: Major incident: Issue Publishing Video Posts to Instagram and Threads
Summary
Buffer reported a major outage affecting video publishing to Instagram and Threads from 2026-07-19 09:06 UTC to 2026-07-19 10:01 UTC, lasting 55 min, due to a problem with Meta’s API. Image and text-only posts were unaffected. Meta implemented a fix; publishing was restored, and customers can retry failed posts from the queue.
Machine-written from the diff below (Sol; type: incident outage). Check the diff before relying on it.
What changed
Before: not present
After: Issue Publishing Video Posts to Instagram and Threads
Before: not present
After: major
Before: not present
After: resolved
Before: not present
After: 2026-07-19 09:06 UTC
Before: not present
After: 2026-07-19 10:01 UTC
Before: not present
After: We’re currently experiencing an issue publishing video posts to Instagram and Threads due to a problem with Meta’s API. Posts with images or no media should continue to publish as normal. We’re working to resolve this as quickly as possible and will continue to share updates here. We sincerely apologise for the disruption.
Before: not present
After: Meta has implemented a fix, and video posts to Instagram and Threads appear to be publishing normally again through Buffer. If any of your posts failed, please click Retry Now in the queue and they should publish successfully. We’re continuing to monitor the situation to confirm the issue is fully resolved.
Before: not present
After: This issue has now been fully resolved, and video posts to Instagram and Threads are publishing normally again. Any failed posts can be retried from the queue. Once again, we sincerely apologise for the disruption.
First version of this incident archived by Rewindex. View the live incident.
History of this incident
| When (UTC) | Change | Kind |
|---|---|---|
| Major incident: Issue Publishing Video Posts to Instagram and Threads (this change) Buffer reported a major outage affecting video publishing to Instagram and Threads from 2026-07-19 09:06 UTC to 2026-07-19 10:01 UTC, lasting 55 min, due to a problem with Meta’s API. Image and text-only posts were unaffected. Meta implemented a fix; publishing was restored, and customers can retry failed posts from the queue. | Major incident |