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Buffer: Issue Publishing Video Posts to Instagram and Threads

Impact: majorStatus: resolvedStarted Resolved (56 min)3 updatesSource: status.buffer.com (opens in new tab)
Summary

Buffer reported a major outage affecting video publishing to Instagram and Threads from 2026-07-19 09:06 UTC to 2026-07-19 10:01 UTC, lasting 55 min, due to a problem with Meta’s API. Image and text-only posts were unaffected. Meta implemented a fix; publishing was restored, and customers can retry failed posts from the queue.

Machine-written from the archived incident (Sol). Check the timeline before relying on it.

Affected components: PublishingThreadsInstagram

Timeline of updates

  1. identified

    We’re currently experiencing an issue publishing video posts to Instagram and Threads due to a problem with Meta’s API. Posts with images or no media should continue to publish as normal. We’re working to resolve this as quickly as possible and will continue to share updates here. We sincerely apologise for the disruption.

  2. monitoring

    Meta has implemented a fix, and video posts to Instagram and Threads appear to be publishing normally again through Buffer. If any of your posts failed, please click Retry Now in the queue and they should publish successfully. We’re continuing to monitor the situation to confirm the issue is fully resolved.

  3. resolved

    This issue has now been fully resolved, and video posts to Instagram and Threads are publishing normally again. Any failed posts can be retried from the queue. Once again, we sincerely apologise for the disruption.

Rewindex changes for this incident

Impact, status and times are the vendor’s own, as last archived. View on status.buffer.com (opens in new tab). Buffer profile · Recent Buffer incidents · Markdown · JSON