Changes / Segment / Google Enhanced Conversions is experiencing elevated failures
Segment: Major incident: Google Enhanced Conversions is experiencing elevated failures
Summary
Segment reported a major incident involving elevated Google Enhanced Conversions failures affecting Streaming Destinations (US), from 2025-09-19 03:59 UTC to 2025-09-19 10:08 UTC (6 h 9 min). A fix was implemented and the incident was resolved; no cause was stated.
Machine-written from the diff below (Sol; type: incident outage). Check the diff before relying on it.
What changed
Before: not present
After: Google Enhanced Conversions is experiencing elevated failures
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After: major
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After: resolved
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After: 2025-09-19 03:59 UTC
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After: 2025-09-19 10:08 UTC
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After: Streaming Destinations - Streaming Destinations (US), Streaming Destinations (US)
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After: We are currently investigating this issue.
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After: We are continuing to investigate this issue.
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After: The issue has been identified and a fix is being implemented.
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After: A fix has been implemented and we are monitoring the results.
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After: This incident has been resolved.
First version of this incident archived by Rewindex. View the live incident (opens in new tab).
History of this incident
| When (UTC) | Change | Kind |
|---|---|---|
| Major incident: Google Enhanced Conversions is experiencing elevated failures (this change) Segment reported a major incident involving elevated Google Enhanced Conversions failures affecting Streaming Destinations (US), from 2025-09-19 03:59 UTC to 2025-09-19 10:08 UTC (6 h 9 min). A fix was implemented and the incident was resolved; no cause was stated. | Major incident |