# Segment: Major incident: Google Enhanced Conversions is experiencing elevated failures

**Summary:** Segment reported a major incident involving elevated Google Enhanced Conversions failures affecting Streaming Destinations (US), from 2025-09-19 03:59 UTC to 2025-09-19 10:08 UTC (6 h 9 min). A fix was implemented and the incident was resolved; no cause was stated. _(machine-written, sol)_
- Kind: Major incident · Label: outage (model (Jev))
- Changed: 2025-09-19 03:59 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://stspg.io/0nhstlk98crr](https://stspg.io/0nhstlk98crr)
- [Company: Segment](https://rewindex.com/company/segment.md)
- Versions: before (none: first archived) → after incident\_version:162/qc7plk9fln3p@50ef70c32061
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ Google Enhanced Conversions is experiencing elevated failures
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2025-09-19 03:59 UTC
```

**5. Added: Resolved time**

```diff
+ 2025-09-19 10:08 UTC
```

**6. Added: Affected components**

```diff
+ Streaming Destinations - Streaming Destinations (US), Streaming Destinations (US)
```

**7. Added: Update** (investigating) · 2025-09-19 03:59 UTC

```diff
+ We are currently investigating this issue.
```

**8. Added: Update** (investigating) · 2025-09-19 06:46 UTC

```diff
+ We are continuing to investigate this issue.
```

**9. Added: Update** (identified) · 2025-09-19 07:48 UTC

```diff
+ The issue has been identified and a fix is being implemented.
```

**10. Added: Update** (monitoring) · 2025-09-19 08:20 UTC

```diff
+ A fix has been implemented and we are monitoring the results.
```

**11. Added: Update** (resolved) · 2025-09-19 10:08 UTC

```diff
+ This incident has been resolved.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2025-09-19 03:59 UTC | Major incident: Google Enhanced Conversions is experiencing elevated failures (this change) | outage |

All Segment changes: [timeline](https://rewindex.com/company/segment/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


---
Canonical: https://rewindex.com/change/i2cb781c0cad5bb · Markdown: https://rewindex.com/change/i2cb781c0cad5bb.md · JSON: https://rewindex.com/api/v1/changes/i2cb781c0cad5bb · Generated 2026-10-18T03:55:47.443Z