Changes / Segment / (US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage
Segment: Major incident: (US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage
Summary
Segment reported major degradation in US West 2 affecting Linked Audiences, Linked Events, Reverse ETL, and Profile Sync; syncs and data processing could fail due to an upstream Snowflake outage. It started at 2026-06-22 22:14 UTC and resolved at 2026-06-23 00:22 UTC, lasting 2 h 7 min. Functionality recovered after Snowflake’s outage resolved; no customer action was required.
Machine-written from the diff below (Sol; type: incident degradation). Check the diff before relying on it.
What changed
Before: not present
After: (US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage
Before: not present
After: major
Before: not present
After: resolved
Before: not present
After: 2026-06-22 22:14 UTC
Before: not present
After: 2026-06-23 00:22 UTC
Before: not present
After: Linked Audiences - Linked Audiences (US), Linked Audiences (US), Linked Events - Linked Events (US), Linked Events (US), Reverse ETL - Reverse ETL (US), Reverse ETL (US), Warehouse Destinations (US), Warehouses - Warehouse Destinations (US)
Before: not present
After: An ongoing upstream outage with Snowflake is causing degraded performance for Segment products that rely on customer data warehouses.
- Impacted Products: Linked Audiences, Linked Events, Reverse ETL, and Profile Sync.
- Current Status: Syncs and data processing may be failing.
- Action Required: None. Data workflows will resume automatically once Snowflake capabilities are restored.
- More Info: Monitor real-time infrastructure updates directly on the Snowflake Status Page: https://status.snowflake.com/
Before: not present
After: Snowflake outage has resolved and consequently impacted functionalities across segment have recovered as well.
First version of this incident archived by Rewindex. View the live incident.
History of this incident
| When (UTC) | Change | Kind |
|---|---|---|
| Major incident: (US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage (this change) Segment reported major degradation in US West 2 affecting Linked Audiences, Linked Events, Reverse ETL, and Profile Sync; syncs and data processing could fail due to an upstream Snowflake outage. It started at 2026-06-22 22:14 UTC and resolved at 2026-06-23 00:22 UTC, lasting 2 h 7 min. Functionality recovered after Snowflake’s outage resolved; no customer action was required. | Major incident |