Klaviyo added a limited-time offer: the first month of an eligible Klaviyo Marketing Plan costs $1 for up to 5,000 active profiles. The pricing page also now lists free-plan allowances including $5 of Composer usage monthly, Reviews for 50 orders monthly, Customer Agent with 10 resolutions monthly, and Helpdesk with 10 tickets monthly.
Machine-written from the diff below (Sol; type: price change). Check the diff before relying on it.
What changed
Struck in red is what Klaviyo removed; blue is what they added. Muted text is unchanged context.
BeforeAfter
Changed#1
Before: …IT Sign up Get a demo Log in Home / Pricing Klaviyo pricing : Start with a free plan Explore Klaviyo's free plan—get started at no cost with email marketing sends, text messages, Customer Hub, and built-in reporting. Free Marketing Data + Analytics Service Composer Customer Agent Professional Services Enterprise Platform Get started Free Solutions Pricing Marketing Data + Analytics Service AI Agents Composer Customer Agent Talk to sales Professional Services Enterprise Total: $1 🇺🇸 USD View breakdown Free plan highlights Up to 250 profiles 500 emails/month $5 of mobile messages/month $5 of Composer usage/month Built-in reporting Email support Get to know the Klaviyo platform Explore our free products and features across marketing, service, analytics, and support. Marketing Up to 500 email sends per month $5 of mobile messages/month Web forms Basic email templates and drag-and-drop editor AI-powered subject line generator Mobile app marketing Composer $5 of Composer usage/month Schedule recurring tasks Analyze performance + opportunities Take action in Klaviyo Create campaigns + flows Get answers from your data Analytics + Data Built-in reporting and dashboards Email campaign performance metrics Basic customer … $5 of mobile messages per month Social marketing…
After: …IT Sign up Get a demo Log in Klaviyo pricing Plans All products Klaviyo free plan Up to 250 active profiles and 500 emails per month Start for free 500 emails per month to 250 active profiles $5 of Composer usage per month $5 of mobile messages per month Social marketing…
Changed#2
Before: …per month $5 of mobile messages per month (region/carrier dependent). Is Klaviyo’s free plan really free? Yes – the free plan is available at no monthly cost as long as your account remains under the limits of 250 active profiles and 500 monthly email sends. However, if you exceed those limits (or require paid-plan features such as custom branding removal or advanced support) you will need to upgrade or your sending may be paused. How long can I stay on the free plan? You may remain on the free plan indefinitely as long as your active profile count remains at or below the 250-profile limit and your monthly sends stay at or below 500 emails. Once you have exceeded either threshold, your ability to send may be restricted. Note: With the free plan you receive full email support only for the first 60 days; after that you still have access to the Help Centre, community resources and training but not full support channels reserved for paid tiers. Who is the Klaviyo free plan best for? The free plan is best suited for small businesses, start-ups, or brands just getting started with marketing automation who have relatively small contact lists (≤250 active profiles) and moderate sending needs (≤500 emails/month). It allows you to t … $5 of mobile messages per month Social marketing…
After: …per month $5 of mobile messages per month Social marketing for 250 active profiles Reviews for 50 orders per month Customer Hub for 250 active profiles Customer Agent with 10 resolutions per month Helpdesk with 10 tickets per month Mobile app marketing For more than ‹count› active profiles, choose the plan that's right for you 🇺🇸 USD Select your number of active profiles Any contact in your database that you can market to 500 150,000+ Email Grow with email. Automate campaigns and build subscribers. $20 /month Get started Email 500 active profiles 5,000 emails per month Everything included in Free plan: Composer $5 of usage per month Mobile messages $5 of mobile messages per month Social marketing…
Added#3
Before: …Mobile messages $5 of mobile messages per month nothing here $5 of mobile messages per month Add on…
After: …Mobile messages $5 of mobile messages per month Social marketing 250 active profiles Reviews 50 orders per month Customer Hub 250 active profiles Customer Agent 10 resolutions per month Helpdesk 10 tickets per month Recommended Marketing Scale across channels. Turn traffic into repeat customers. $25 $1 /month Get started Limited time: Get your first month of an eligible Klaviyo Marketing Plan for just $1, for up to 5,000 active profiles. Full terms . Email 500 active profiles 5,000 emails per month Everything included in Email Social marketing 500 active profiles Reviews No order limit Customer Hub 500 active profiles Custom Running at scale, or several brands? Talk to sales to build your custom plan. Custom Talk to sales Over ‹count› active profiles Volume pricing across every product Customizable analytics and attribution Advanced data management Enterprise-grade security & compliance Data warehouse sync Personalization Compare plans A closer look at what’s included in each plan. Features Klaviyo free plan $0 Email $20/month Marketing $25 $1/month Custom Email marketing Email sends 500/mo 5,000/mo 5,000/mo Custom Campaigns and flows Segmentation A/B testing — Text & mobile SMS and MMS $5 of mobile messages per month Add on…
Added#4
Before: …and MMS $5 of mobile messages per month nothing here Platform B2C CRM overview Klaviyo AI (K:AI) Klaviyo…
After: …and MMS $5 of mobile messages per month Add on Add on Custom Mobile app push Marketing products Social marketing Up to 250 profiles Add on Reviews 50 orders/mo 50 orders/mo Customer Hub Up to 250 profiles Add on AI Composer $5 of usage per month Add on Add on Custom Customer Agent 10 resolutions/mo Add on Add on Custom Service Helpdesk 10 tickets per month Add on Add on Custom Support Email support First 60 days Dedicated CSM and SLA — — — SSO and multi-account billing — — — Platform B2C CRM overview Klaviyo AI (K:AI) Klaviyo…
Compared with the previous archived version (#16230 to #17001). Text is normalized before comparing: dates, counters and tokens show as ‹date›, ‹count›, ‹tok›, and noise-only edits are hidden. Rewindex shows changed passages with a few words of context, not a copy of the page. View the live page (opens in new tab).
Archive proof
Rewindex commits each page capture it captures to a daily checkpoint, chains it to the day before, and has the checkpoint timestamped by FreeTSA and DigiCert. That proves these records existed by then and have not been changed since, by anyone, Rewindex included.
Klaviyo added a limited-time offer: the first month of an eligible Klaviyo Marketing Plan costs $1 for up to 5,000 active profiles. The pricing page also now lists free-plan allowances including $5 of Composer usage monthly, Reviews for 50 orders monthly, Customer Agent with 10 resolutions monthly, and Helpdesk with 10 tickets monthly.
Klaviyo’s pricing page updated marketing copy for Composer and replaced its recent-updates list, highlighting Artifacts in Composer, A/B Tests for Campaigns in Composer, and other updates. The diff shows promotional wording changes, not changes to pricing, plan access, or limits.
Klaviyo’s pricing-page navigation renamed Composer from “Marketing Agent” to “AI Marketing Agent.” This is wording only; no pricing, plan or feature changes are shown.
Klaviyo mostly reorganized pricing-page navigation and marketing copy, adding an “Agent-first B2C CRM” menu and a highlight describing Composer as out of preview. No pricing, plan entitlement or limit changes are shown, so the update does not establish a change to customers’ subscriptions.