Companies / Segment / incidents

Segment: Google Enhanced Conversions is experiencing elevated failures

Affected components: Streaming Destinations - Streaming Destinations (US)Streaming Destinations (US)Streaming Destinations (EU)Streaming Destinations - Streaming Destinations (EU)

Timeline of updates

1. investigating2025-09-17 21:37 UTC

   We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.

2. identified2025-09-17 21:58 UTC

   We've identified the cause of the forbidden errors and are working on mitigation.

3. monitoring2025-09-17 22:18 UTC

   We've mitigated this incident, and impacted customers should start seeing positive results.

4. monitoring2025-09-17 23:08 UTC

   We are continuing to monitor for any further issues.

5. resolved2025-09-18 01:06 UTC

   This incident has been resolved.

Impact, status and times are the vendor’s own, as last archived. View on stspg.io (opens in new tab). Segment profile · Recent Segment incidents · Markdown · JSON