# Segment: Google Enhanced Conversions is experiencing elevated failures

- Impact (vendor’s label): minor
- Status: resolved
- Started: 2025-09-17 21:37 UTC · Resolved: 2025-09-18 01:06 UTC · Duration: 3.5 h
- Updates: 5 · Affected components: Streaming Destinations - Streaming Destinations (US), Streaming Destinations (US), Streaming Destinations (EU), Streaming Destinations - Streaming Destinations (EU)
- [Vendor status page: https://stspg.io/37l9nlwxgfd5](https://stspg.io/37l9nlwxgfd5)
- [Company: Segment](https://rewindex.com/company/segment.md)

## Timeline of updates

- **investigating** 2025-09-17 21:37 UTC: We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.
- **identified** 2025-09-17 21:58 UTC: We've identified the cause of the forbidden errors and are working on mitigation.
- **monitoring** 2025-09-17 22:18 UTC: We've mitigated this incident, and impacted customers should start seeing positive results.
- **monitoring** 2025-09-17 23:08 UTC: We are continuing to monitor for any further issues.
- **resolved** 2025-09-18 01:06 UTC: This incident has been resolved.


---
Canonical: https://rewindex.com/company/segment/incidents/ckh2kmwdcm48 · Markdown: https://rewindex.com/company/segment/incidents/ckh2kmwdcm48.md · JSON: https://rewindex.com/api/v1/companies/segment/incidents/ckh2kmwdcm48 · Generated 2026-10-18T11:26:48.640Z