Starter replaces Drag-and-drop builder with Hybrid builder and now includes AI copywriting and 4,000 AI credits. Build, Experiment, and Optimize add 30,000, 40,000, and 80,000 AI credits, respectively. Build no longer lists Popups and sticky bars or Multi-step forms, while Optimize lists only Page scheduling, leaving those capabilities unconfirmed for customers.
Machine-written from the diff below (Sol; type: plan change). Check the diff before relying on it.
What changed
Struck in red is what Unbounce removed; blue is what they added. Muted text is unchanged context.
BeforeAfter
Removed#1
Before: …Your Free 14-Day Trial Products Products and features Build, test, and optimize landing pages—all in one platform Landing pages Landing pages Build pages with smart…
After: …Your Free 14-Day Trial Products Products and features removed Landing pages Landing pages Build pages with smart…
Changed#2
Before: …developer, or deep pockets Smart Traffic Smart Traffic Automatically send visitors to their best-match landing page Products…
After: …developer, or deep pockets Smart Traffic Smart Traffic Use AI traffic routing to send visitors to their best-match landing page Products…
Changed#3
Before: …to send visitors to their best-match landing page with AI optimization Products and features MCP MCP NEW Build and manage landing pages from your favorite…
After: …to send visitors to their best-match landing page Products and features MCP MCP Build and manage landing pages from your favorite…
Changed#4
Before: …and add extra functionality Templates Templates Get started fast with hundreds of industry-optimized templates Product updates Product updates Flexible, AI-powered workflows that give you…
After: …and add extra functionality Templates Templates Get started with templates optimized for your conversion goal Product updates Build with AI Product updates Flexible, AI-powered workflows that give you…
Changed#5
Before: …For Free Start My Free Trial toggle menu Award-winning landing page builder for marketers and agencies Start…
After: …For Free Start My Free Trial toggle menu AI-powered landing page builder for marketers and agencies Start…
Changed#6
Before: … All plans include: Unlimited conversions Unlimited subdomains 100+ templates Free hosting Customer support Starter Set up and…
After: … All plans include: Unlimited conversions Unlimited subdomains Templates Free hosting Customer support Starter Set up and…
Changed#7
Before: …Unbounce is unavailable in your location What’s included: Drag-and-drop builder 5 pages Traffic volume: up to 500 Users:…
After: …Unbounce is unavailable in your location What’s included: Hybrid builder NEW 5 pages Traffic volume: up to 500 Users:…
Changed#8
Before: …up to 500 Users: 1 Root domains: 1 MCP server NEW Lead gen forms Free hosting Phone, email, and…
After: …up to 500 Users: 1 Root domains: 1 AI credits: 4,000 MCP server AI copywriting Lead gen forms Free hosting Phone, email, and…
Changed#9
Before: …up to 20k Users: 1 Root domains: 1 All Starter plan features plus: Popups and sticky bars Multi-step forms AI copywriting Custom code and styling 1000+ integrations MOST POPULAR Experiment Perform A/B…
After: …up to 20k Users: 1 Root domains: 1 AI credits: 30,000 All Starter plan features plus: Custom code Custom styling 1000+ integrations MOST POPULAR Experiment Perform A/B…
Added#10
Before: …up to 30k Users: 3 Root domains: 2 nothing here All Build plan features plus: Unlimited variants Manual…
After: …up to 30k Users: 3 Root domains: 2 AI credits: 40,000 All Build plan features plus: Unlimited variants Manual…
Changed#11
Before: …insights & reporting Optimize Boost ROI with AI optimization and insights $ 187 USD / month $…
After: …insights & reporting Optimize Boost ROI with AI traffic routing and insights $ 187 USD / month $…
Changed#12
Before: …unavailable in your location What’s included: AI traffic optimization Unlimited pages Traffic volume: up to 50k Users:…
After: …unavailable in your location What’s included: AI traffic routing Unlimited pages Traffic volume: up to 50k Users:…
Changed#13
Before: …up to 50k Users: 5 Root domains: 3 All Experiment plan features plus: Page, popup, & sticky bar scheduling Advanced triggers Industry benchmarking Audience insights Concierge…
After: …up to 50k Users: 5 Root domains: 3 AI credits: 80,000 All Experiment plan features plus: Page scheduling Advanced triggers Industry benchmarking Audience insights Concierge…
Added#14
Before: …starting at 100,000 Users: 15 Root domains: 5 nothing here Implementation services Dedicated customer success manager Agency Run…
After: …starting at 100,000 Users: 15 Root domains: 5 AI credits: starting at 200,000 Implementation services Dedicated customer success manager Agency Run…
Added#15
Before: …starting at 5 Root domains: starting at 10 nothing here Implementation services Dedicated customer success manager Listing in…
After: …starting at 5 Root domains: starting at 10 AI credits: starting at 100,000 Implementation services Dedicated customer success manager Listing in…
Removed#16
Before: …William Griggs Director of Growth at CBANC Network Whether you’re building your very first landing page or your 50th, you can build it from scratch or tap into Unbounce’s impressive library of 100+ templates you can select and customize in any way. Yann Ilunga Marketing Consultant at 360 Entrepreneur The landing page builder is by far the…
After: …William Griggs Director of Growth at CBANC Network removed The landing page builder is by far the…
Changed#17
Before: …services. Learn more Start building pages for free Build landing pages, popups, and sticky bars with your free 14-day trial. Cancel anytime. Start my free trial FAQs How does the free 14-day trial work?…
After: …services. Learn more Start building pages for free Prompt with AI, customize a template, or start from scratch. Start your 14-day free trial. No credit card required. Start building for free FAQs How does the free 14-day trial work?…
Changed#18
Before: …completes your assigned conversion goal on a landing page or in a popup or sticky bar. Common conversion goals include clicking a call to…
After: …completes your assigned conversion goal on a landing page. Common conversion goals include clicking a call to…
Changed#19
Before: …visitor is a person who views your landing page, popup, or sticky bar at least once in a given month. Using…
After: …visitor is a person who views your landing page at least once in a given month. Using…
Compared with the previous archived version (#492 to #6112). Text is normalized before comparing: dates, counters and tokens show as ‹date›, ‹count›, ‹tok›, and noise-only edits are hidden. Rewindex shows changed passages with a few words of context, not a copy of the page. View the live page (opens in new tab).
Archive proof
Rewindex commits each page capture it captures to a daily checkpoint, chains it to the day before, and has the checkpoint timestamped by FreeTSA and DigiCert. That proves these records existed by then and have not been changed since, by anyone, Rewindex included.
Starter replaces Drag-and-drop builder with Hybrid builder and now includes AI copywriting and 4,000 AI credits. Build, Experiment, and Optimize add 30,000, 40,000, and 80,000 AI credits, respectively. Build no longer lists Popups and sticky bars or Multi-step forms, while Optimize lists only Page scheduling, leaving those capabilities unconfirmed for customers.
Cite this
Pricing page changed: feature moved on Unbounce’s Pricing page, changed 2026-10-23 08:45 UTC (change 1 of 1).