Changes / Unbounce / Click Conversions Not Being Captured

Unbounce: Major incident: Click Conversions Not Being Captured

Summary

Unbounce reported a major incident in which link-click conversions were not captured, starting 2026-02-13 22:40 UTC and resolved at 2026-02-13 23:34 UTC (54 min). A fix restored tracking, but affected conversions may not have been recorded; Unbounce was working to restore them.

Machine-written from the diff below (Sol; type: incident outage). Check the diff before relying on it.

Major incidentLabel: outage (model (Jev), 68%)Changed Detected Source: stspg.io (opens in new tab)

What changed

AddedTitle#1
Before: not present
After: Click Conversions Not Being Captured
AddedImpact#2
Before: not present
After: major
AddedStatus#3
Before: not present
After: resolved
AddedStart time#4
Before: not present
After: 2026-02-13 22:40 UTC
AddedResolved time#5
Before: not present
After: 2026-02-13 23:34 UTC
AddedUpdatemonitoring#6
Before: not present
After: Earlier today, Unbounce experienced an issue where link click conversions were not being captured as expected between 9:02 AM and 2:19 PM PST. Our team has identified the root cause and implemented a fix. Conversion tracking for link clicks is now functioning normally, and we are actively monitoring to ensure continued stability. Conversions that occurred during the impacted window may not have been recorded. We are currently investigating whether these conversions can be recovered retroactively and will provide further updates as soon as more information is available. We apologize for the disruption and appreciate your patience. Subscribe to this status page to receive notifications on updates as they are made available.
AddedUpdateresolved#7
Before: not present
After: This incident has been resolved. Conversion tracking on link clicks are now functioning normally. We are currently working on restoring the clicks conversions that may have been affected during the incident window. We will provide further communication if any additional action is required. Thank you for your patience while we worked through this issue.

First version of this incident archived by Rewindex. View the live incident (opens in new tab).

History of this incident

When (UTC)ChangeKind
Major incident: Click Conversions Not Being Captured (this change)
Unbounce reported a major incident in which link-click conversions were not captured, starting 2026-02-13 22:40 UTC and resolved at 2026-02-13 23:34 UTC (54 min). A fix restored tracking, but affected conversions may not have been recorded; Unbounce was working to restore them.
Major incident

All Unbounce changes → · Unbounce profile · Markdown · JSON