Changes / Salesforce / Marketing Cloud Disruption: Audience Builder, Cloud Pages, Contact Builder +9 more
Salesforce: Major incident: Marketing Cloud Disruption: Audience Builder, Cloud Pages, Contact Builder +9 more
Summary
Summary pending. The diff below shows exactly what changed.
Major incidentLabel: outage (model (Jev), 100%)Changed Detected Source: status.salesforce.com (opens in new tab)
Incident page: full timeline of updates →
What changed
Before: not present
After: Marketing Cloud Disruption: Audience Builder, Cloud Pages, Contact Builder +9 more
Before: not present
After: major
Before: not present
After: resolved
Before: not present
After: 2025-09-20 01:05 UTC
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After: 2025-09-20 04:49 UTC
Before: not present
After: 263 instances, Audience Builder, Cloud Pages, Contact Builder, Content Builder, Email Studio, Journey Builder, Marketing Cloud Core Service, Marketing Cloud Login, Marketing Cloud RESTAPI, Marketing Cloud SOAPAPI, Mobile Connect, Mobile Push
Before: not present
After: At 02:36 UTC, the Salesforce Technology team identified a service disruption impacting multiple services for Marketing Cloud Engagement. The customers are unable to access their services.
We have identified a recent configuration change and have completed the rollback of the change that correlates to the beginning of this event and the trigger for this issue.
We are performing additional health checks and validations at the moment.
Before: not present
After: At 04:49 UTC on September 20, 2025, the technology team issued an all-clear following a brief monitoring period. Engineers have observed that the service is stable.
We’ve successfully rolled back the configuration changes, resolving the issue and restoring normal operations for our customers at 03:56 UTC.
We’ll perform a full investigation of the incident, confirming the technical trigger, the underlying cause, and preventive action to avoid a recurrence.
We apologize for how this incident may have impacted you and your business.
Before: not present
After: Upon further investigation, the Salesforce Technology team has determined that the start time of impact is different than initially understood. We have now revised the start time of the Trust post to more accurately reflect the time customers may have begun to experience impact. We apologize for any confusion caused by this.
First version of this incident archived by Rewindex. View the live incident (opens in new tab).
History of this incident
| When (UTC) | Change | Kind |
|---|---|---|
| Major incident: Marketing Cloud Disruption: Audience Builder, Cloud Pages, Contact Builder +9 more (this change) | Major incident |
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