# Twilio: Link Shortening Redirect Errors on Branded Domains

> Twilio status incident “Link Shortening Redirect Errors on Branded Domains” on 2026-10-28: impact minor (vendor’s label), 51 min, 4 update(s). Archived by Rewindex.

Canonical: https://rewindex.com/company/twilio/incidents/9zqqhk0bwf0f
Last updated: 2026-10-29T00:44:09Z

- Impact (vendor’s label): minor
- Status: resolved · edited after publishing
- Started: 2026-10-28 23:44 UTC · Resolved: 2026-10-29 00:35 UTC · Duration: 51 min
- Updates: 4 · Affected components: PROGRAMMABLE MESSAGING - SMS, SMS
- [Vendor status page: https://status.twilio.com/incidents/9zqqhk0bwf0f](https://status.twilio.com/incidents/9zqqhk0bwf0f)
- [Company: Twilio](https://rewindex.com/company/twilio.md)

## Timeline of updates

- **investigating** 2026-10-28 23:44 UTC: We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update as soon as more information becomes available.
- **investigating** 2026-10-28 23:45 UTC: We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update in one hour or as soon as more information becomes available.
- **monitoring** 2026-10-29 00:07 UTC: Our engineers have implemented a fix and are monitoring system performance. We will provide another update in 30 minutes or as soon as more information becomes available.
- **resolved** 2026-10-29 00:35 UTC: Our engineers have monitored the fix and confirmed the issue with shortened links on some branded short domains has been resolved. All services are now operating normally at this time.

## Rewindex changes for this incident

- 2026-10-29 00:13 UTC: [Incident updated: Link Shortening Redirect Errors on Branded Domains](https://rewindex.com/change/r808714641c800a.md)
- 2026-10-29 00:44 UTC: [Incident updated: Link Shortening Redirect Errors on Branded Domains](https://rewindex.com/change/r6bfb60c819fc8d.md)

## Cite this

Status incident (vendor impact label: minor) posted by Twilio, started 2026-10-28 23:44 UTC, resolved after 51 min, 4 update(s); edited after publishing.

- Canonical URL: https://rewindex.com/company/twilio/incidents/9zqqhk0bwf0f
- Citation: Twilio, “Link Shortening Redirect Errors on Branded Domains” (2026-10-28 23:44 UTC). Archived by Rewindex: https://rewindex.com/company/twilio/incidents/9zqqhk0bwf0f (CC BY 4.0).
- Markdown link: `[Twilio: Link Shortening Redirect Errors on Branded Domains (2026-10-28)](https://rewindex.com/company/twilio/incidents/9zqqhk0bwf0f)`


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Canonical: https://rewindex.com/company/twilio/incidents/9zqqhk0bwf0f · Markdown: https://rewindex.com/company/twilio/incidents/9zqqhk0bwf0f.md · JSON: https://rewindex.com/api/v1/companies/twilio/incidents/9zqqhk0bwf0f · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-04T18:24:43.046Z