# Segment: Data Delivery impacted by Google Cloud Platform outage

- Impact (vendor’s label): none
- Status: resolved
- Started: 2021-11-16 17:30 UTC · Resolved: 2021-11-16 17:30 UTC · Duration: 0 min
- Updates: 1
- [Vendor status page: https://status.segment.com/incidents/w8flfq7301qq](https://status.segment.com/incidents/w8flfq7301qq)
- [Company: Segment](https://rewindex.com/company/segment.md)

## Part of an outage event

- [Google Cloud outage, Nov 16, 2021: 24 vendors, 25 incidents](https://rewindex.com/events/2021-11-16-google-cloud)
- This incident blames Google Cloud as the cause. (hop 1, posted +0 min vs the first vendor naming Google Cloud)
- Evidence: “…Data Delivery impacted by Google Cloud Platform outage An issue affecting Google Cloud Platform prevented Segment from delivering and retrying some events to Customer.io, Indicative, Kochava, Satismet…”

```mermaid
flowchart LR
  root["Google Cloud<br/>own incident not archived"]:::inferred
  h1["Within an hour<br/>6 vendors, 4 blamed Google Cloud<br/>Segment, Bugsnag, Twingate, Sigma Computing +2"]:::blames
  root --> h1
  h4["1 to 4 hours later<br/>2 vendors, 2 blamed Google Cloud<br/>Smartsheet, Grafana Cloud"]:::blames
  root --> h4
  me["Segment (this incident)<br/>posted +0 min"]:::me
  h1 --- me
```

_Detected automatically from incidents that started together and named the same provider; a link means one incident named another vendor, not a confirmed cause._

## Timeline of updates

- **resolved** 2021-11-16 17:30 UTC: An issue affecting Google Cloud Platform prevented Segment from delivering and retrying some events to Customer.io, Indicative, Kochava, Satismeter, Mixpanel, Leanplum, and GCP-hosted Webhooks between approximately 9:34 AM PT and 10:13 AM PT on November 16, 2021.

_From the vendor’s published history: only the final update text is available for incidents before Rewindex began polling this page._


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Canonical: https://rewindex.com/company/segment/incidents/w8flfq7301qq · Markdown: https://rewindex.com/company/segment/incidents/w8flfq7301qq.md · JSON: https://rewindex.com/api/v1/companies/segment/incidents/w8flfq7301qq · Generated 2026-10-20T01:30:38.936Z