# Segment: Google Enhanced Conversions is experiencing elevated failures

- Impact (vendor’s label): major
- Status: resolved
- Started: 2025-09-19 03:59 UTC · Resolved: 2025-09-19 10:08 UTC · Duration: 6.2 h
- Updates: 5 · Affected components: Streaming Destinations - Streaming Destinations (US), Streaming Destinations (US)
- [Vendor status page: https://stspg.io/0nhstlk98crr](https://stspg.io/0nhstlk98crr)
- [Company: Segment](https://rewindex.com/company/segment.md)

## Summary

Segment reported a major incident involving elevated Google Enhanced Conversions failures affecting Streaming Destinations (US), from 2025-09-19 03:59 UTC to 2025-09-19 10:08 UTC (6 h 9 min). A fix was implemented and the incident was resolved; no cause was stated. _(machine-written, sol)_
## Timeline of updates

- **investigating** 2025-09-19 03:59 UTC: We are currently investigating this issue.
- **investigating** 2025-09-19 06:46 UTC: We are continuing to investigate this issue.
- **identified** 2025-09-19 07:48 UTC: The issue has been identified and a fix is being implemented.
- **monitoring** 2025-09-19 08:20 UTC: A fix has been implemented and we are monitoring the results.
- **resolved** 2025-09-19 10:08 UTC: This incident has been resolved.

## Rewindex changes for this incident

- 2025-09-19 03:59 UTC: [Major incident: Google Enhanced Conversions is experiencing elevated failures](https://rewindex.com/change/i2cb781c0cad5bb.md)


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Canonical: https://rewindex.com/company/segment/incidents/qc7plk9fln3p · Markdown: https://rewindex.com/company/segment/incidents/qc7plk9fln3p.md · JSON: https://rewindex.com/api/v1/companies/segment/incidents/qc7plk9fln3p · Generated 2026-10-18T11:26:48.619Z