# Salesforce: Marketing Cloud Disruption: Audience Builder, Cloud Pages, Contact Builder +9 more

- Impact (vendor’s label): major
- Status: resolved
- Started: 2025-09-20 01:05 UTC · Resolved: 2025-09-20 04:49 UTC · Duration: 3.7 h
- Updates: 3 · Affected components: Audience Builder, Cloud Pages, Contact Builder, Content Builder, Email Studio, Journey Builder, Marketing Cloud Core Service, Marketing Cloud Login, Marketing Cloud RESTAPI, Marketing Cloud SOAPAPI, Mobile Connect, Mobile Push, 263 instances
- [Vendor status page: https://status.salesforce.com/incidents/20003252](https://status.salesforce.com/incidents/20003252)
- [Company: Salesforce](https://rewindex.com/company/salesforce.md)

## Timeline of updates

- **update** 2025-09-20 04:15 UTC: At 02:36 UTC, the Salesforce Technology team identified a service disruption impacting multiple services for Marketing Cloud Engagement. The customers are unable to access their services. We have identified a recent configuration change and have completed the rollback of the change that correlates to the beginning of this event and the trigger for this issue. We are performing additional health checks and validations at the moment.
- **update** 2025-09-20 05:05 UTC: At 04:49 UTC on September 20, 2025, the technology team issued an all-clear following a brief monitoring period. Engineers have observed that the service is stable. We’ve successfully rolled back the configuration changes, resolving the issue and restoring normal operations for our customers at 03:56 UTC. We’ll perform a full investigation of the incident, confirming the technical trigger, the underlying cause, and preventive action to avoid a recurrence. We apologize for how this incident may have impacted you and your business.
- **update** 2025-09-22 10:10 UTC: Upon further investigation, the Salesforce Technology team has determined that the start time of impact is different than initially understood. We have now revised the start time of the Trust post to more accurately reflect the time customers may have begun to experience impact. We apologize for any confusion caused by this.

## Rewindex changes for this incident

- 2025-09-20 01:05 UTC: [Major incident: Marketing Cloud Disruption: Audience Builder, Cloud Pages, Contact Builder +9 more](https://rewindex.com/change/id23ea634854e14.md)


---
Canonical: https://rewindex.com/company/salesforce/incidents/20003252 · Markdown: https://rewindex.com/company/salesforce/incidents/20003252.md · JSON: https://rewindex.com/api/v1/companies/salesforce/incidents/20003252 · Generated 2026-10-18T10:28:50.313Z