# Salesforce: Salesforce Data Cloud Feature Disruption: Customer360 Audiences

- Impact (vendor’s label): major
- Status: resolved
- Started: 2025-09-17 20:52 UTC · Resolved: 2025-09-19 00:30 UTC · Duration: 28 h
- Updates: 4 · Affected components: Customer360 Audiences, 36 instances
- [Vendor status page: https://status.salesforce.com/incidents/20003247](https://status.salesforce.com/incidents/20003247)
- [Company: Salesforce](https://rewindex.com/company/salesforce.md)

## Timeline of updates

- **update** 2025-09-18 16:32 UTC: During this time, customers using the Databricks Data Stream connector may experience failures, resulting in no new data being ingested into Data Cloud. This disruption can cause delays in customer engagement activities and lead to incomplete insights. Key downstream processes such as Segmentations, Activations, and Reporting will be directly impacted, affecting business decision-making and timely customer interactions. Thank you for your patience as we work to resolve this issue.
- **update** 2025-09-18 17:05 UTC: A subset of customers may be experiencing failures with Databricks data streams due to DNS failures, preventing new data from being ingested into Data Cloud. As a result, downstream processes and dependencies — including segmentation, activation, and reporting — may be disrupted. We are actively investigating the trigger of this issue and will provide an update within the next 60 minutes, or sooner if new information becomes available.
- **update** 2025-09-18 18:07 UTC: We have identified a potential trigger for this issue and are rolling back a recent change as part of our remediation efforts. The rollback is expected to take several hours to complete.  We will provide another update by 01:00 UTC on September 19, or sooner if new information becomes available.
- **update** 2025-09-19 01:07 UTC: The rollback has been completed, and after a period of monitoring, the Salesforce Technology team declared the incident all clear as of September 19, 2025, at 00:30 UTC. We apologize for any inconvenience this issue may have caused your business.

## Rewindex changes for this incident

- 2025-09-17 20:52 UTC: [Major incident: Salesforce Data Cloud Feature Disruption: Customer360 Audiences](https://rewindex.com/change/i0e4627664a7bff.md)


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Canonical: https://rewindex.com/company/salesforce/incidents/20003247 · Markdown: https://rewindex.com/company/salesforce/incidents/20003247.md · JSON: https://rewindex.com/api/v1/companies/salesforce/incidents/20003247 · Generated 2026-10-18T10:29:13.639Z