# Optimizely: CMP and DAM are inaccessible

- Impact (vendor’s label): critical
- Status: resolved
- Started: 2026-09-02 05:00 UTC · Resolved: 2026-09-02 07:49 UTC · Duration: 2.8 h
- Updates: 4 · Affected components: Content Marketing Platform - Requests, Requests, Content Marketing Platform - Open API, Open API, Analytics, Content Marketing Platform - Analytics, Content Marketing Platform - Library, Library, Content Marketing Platform - Plan, Plan
- [Vendor status page: https://stspg.io/v8bfh1888xqb](https://stspg.io/v8bfh1888xqb)
- [Company: Optimizely](https://rewindex.com/company/optimizely.md)

## Summary

Optimizely reported a critical CMP and DAM outage affecting all users, starting 2026-09-02 05:00 UTC and resolved at 2026-09-02 07:49 UTC, lasting 2 h 48 min. A fix was implemented by 06:44 UTC, when both products were reported accessible; sustained stability was confirmed at closure. The root cause was identified but not disclosed. _(machine-written, sol)_
## Timeline of updates

- **investigating** 2026-09-02 05:00 UTC: The CMP and DAM products are currently experiencing a critical service disruption affecting all users. Our Engineering teams have been engaged and are actively working to restore service with the highest priority. We understand the severity of this impact and sincerely apologize for the disruption to your operations. A further update will be provided as soon as there is a meaningful development to share.
- **identified** 2026-09-02 05:20 UTC: Our Engineering teams have identified the root cause of the disruption affecting CMP and DAM. A fix is being actively implemented, and restoring full service remains our highest priority. We will provide a further update as soon as service has been restored. We apologize for the continued impact.
- **monitoring** 2026-09-02 06:44 UTC: A fix has been implemented and we're currently monitoring the results. Both products should now be accessible.
- **resolved** 2026-09-02 07:49 UTC: CMP and DAM are fully operational. Our Engineering teams have confirmed sustained stability following remediation, and this incident is now closed. We apologize for the disruption and thank you for your patience.

## Rewindex changes for this incident

- 2026-09-02 05:00 UTC: [Critical incident: CMP and DAM are inaccessible](https://rewindex.com/change/ie0e44664ff1eee.md)


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Canonical: https://rewindex.com/company/optimizely/incidents/79yvvvt18wjh · Markdown: https://rewindex.com/company/optimizely/incidents/79yvvvt18wjh.md · JSON: https://rewindex.com/api/v1/companies/optimizely/incidents/79yvvvt18wjh · Generated 2026-10-18T09:36:56.571Z