# Optimizely in October 2025: incidents, uptime and changes

> Optimizely in October 2025: 18 incidents on its status page (7 major or critical), 88.59% free of major or critical incidents (vendor-reported). From Rewindex’s archive of Optimizely’s status, pricing and policy pages.

Canonical: https://rewindex.com/company/optimizely/2025/10
Last updated: 2025-11-01T00:00:00Z

- Incidents posted: 18 (major/critical: 7) · Maintenance: 2
- By vendor impact label: critical 2, major 5, minor 9, none 2
- Uptime (vendor-reported): 88.59% free of major/critical incidents, 73.18% free of any incident; outage time 3.5 days, incident time 8.3 days
- Price changes: 0 · Pricing/legal/trust page changes: 0 · Deprecations: 0 · CVEs: 0
- Previous month: [September 2025](https://rewindex.com/company/optimizely/2025/09.md) · Next: [November 2025](https://rewindex.com/company/optimizely/2025/11.md) · [All months](https://rewindex.com/company/optimizely/reports.md) · [Optimizely](https://rewindex.com/company/optimizely.md)

_Uptime: Derived from the incidents the vendor posted on its own status page, not measured by us. A minute counts as an outage minute when a major or critical incident (as the vendor labelled it) was open; incident minutes include minor ones too. Maintenance and incidents marked "no impact" are left out, overlapping incidents are merged, a resolved incident counts for at most 7 days, and one still open with no resolution counts for at most 24 hours._

## Major and critical incidents

| Incident | Impact (vendor label) | Started (UTC) | Resolved (UTC) | Duration | Status |
| --- | --- | --- | --- | --- | --- |
| [Content Marketing Platform (CMP)](https://rewindex.com/company/optimizely/incidents/cd3zzrkzmvyn.md) | critical | 2025-10-07 12:16 UTC | 2025-10-07 16:09 UTC | 3.9 h | resolved |
| [Content Marketing Platform returning 503](https://rewindex.com/company/optimizely/incidents/4xj841f7wwfx.md) | critical | 2025-10-20 07:58 UTC | 2025-10-20 11:21 UTC | 3.4 h | resolved |
| [Optimizely NuGet Site Unavailability](https://rewindex.com/company/optimizely/incidents/h33h6cj4hf15.md) | major | 2025-10-13 04:09 UTC | 2025-10-13 07:41 UTC | 3.5 h | resolved |
| [Issue with Cloud license portal](https://rewindex.com/company/optimizely/incidents/shj1dss2f5z5.md) | major | 2025-10-16 11:11 UTC | 2025-10-16 13:26 UTC | 2.3 h | resolved |
| [Optimizely Data Platform - Data processing outage - EMEA Region](https://rewindex.com/company/optimizely/incidents/gqwppkp0fm8b.md) | major | 2025-10-19 11:39 UTC | 2025-10-19 15:42 UTC | 4.0 h | resolved |
| [DXP - Deployment Failures](https://rewindex.com/company/optimizely/incidents/cpsktxhhs35s.md) | major | 2025-10-27 13:26 UTC | 2025-10-30 09:09 UTC | 3 d | resolved |
| [Cloud Services Outage](https://rewindex.com/company/optimizely/incidents/nh76c7mchlfw.md) | major | 2025-10-29 16:12 UTC | 2025-10-29 23:29 UTC | 7.3 h | resolved |

## All incidents

| Incident | Impact (vendor label) | Started (UTC) | Resolved (UTC) | Duration | Status |
| --- | --- | --- | --- | --- | --- |
| [Search & Navigation Incident - Intermittent failed request for EMEA25](https://rewindex.com/company/optimizely/incidents/jgs1j7y5vn36.md) | minor | 2025-10-02 16:21 UTC | 2025-10-02 17:53 UTC | 1.5 h | resolved |
| [Search & Navigation Incident - Intermittent Slow Performance for EMEA25](https://rewindex.com/company/optimizely/incidents/jj0lpzp10dkc.md) | minor | 2025-10-02 21:14 UTC | 2025-10-03 08:36 UTC | 11 h | resolved |
| [Content Marketing Platform (CMP)](https://rewindex.com/company/optimizely/incidents/cd3zzrkzmvyn.md) | critical | 2025-10-07 12:16 UTC | 2025-10-07 16:09 UTC | 3.9 h | resolved |
| [Search and Navigation US East Region - Intermittent performance issues](https://rewindex.com/company/optimizely/incidents/65l2mjk77t1g.md) | minor | 2025-10-09 09:46 UTC | 2025-10-09 10:34 UTC | 48 min | resolved |
| [Cloud Platform Management - Limited Capabilities](https://rewindex.com/company/optimizely/incidents/0qt6fbgtfk7z.md) | minor | 2025-10-09 21:31 UTC | 2025-10-09 23:41 UTC | 2.2 h | resolved |
| [Search & Navigation - USEA01 Intermittent Performance Issue](https://rewindex.com/company/optimizely/incidents/ljn06l46b45t.md) | minor | 2025-10-10 06:24 UTC | 2025-10-10 08:04 UTC | 1.7 h | resolved |
| [Optimizely NuGet Site Unavailability](https://rewindex.com/company/optimizely/incidents/h33h6cj4hf15.md) | major | 2025-10-13 04:09 UTC | 2025-10-13 07:41 UTC | 3.5 h | resolved |
| [Issue with Cloud license portal](https://rewindex.com/company/optimizely/incidents/shj1dss2f5z5.md) | major | 2025-10-16 11:11 UTC | 2025-10-16 13:26 UTC | 2.3 h | resolved |
| [Optimizely Data Platform - Data processing outage - EMEA Region](https://rewindex.com/company/optimizely/incidents/gqwppkp0fm8b.md) | major | 2025-10-19 11:39 UTC | 2025-10-19 15:42 UTC | 4.0 h | resolved |
| [Content Marketing Platform returning 503](https://rewindex.com/company/optimizely/incidents/4xj841f7wwfx.md) | critical | 2025-10-20 07:58 UTC | 2025-10-20 11:21 UTC | 3.4 h | resolved |
| [Optimizely Data Platform & Optimizely Connect Platform - Data ingestion, export and campaigns issues - NA region](https://rewindex.com/company/optimizely/incidents/y3ng43ptrdxy.md) | minor | 2025-10-20 11:46 UTC | 2025-10-21 14:38 UTC | 27 h | resolved |
| [Platform Health Event in US-West Region](https://rewindex.com/company/optimizely/incidents/b8tgk3c49xsj.md) | minor | 2025-10-21 13:22 UTC | 2025-10-21 19:40 UTC | 6.3 h | resolved |
| [Search and Navigation issue with FIND EMEA09](https://rewindex.com/company/optimizely/incidents/bl35dskgs6db.md) | none | 2025-10-21 14:47 UTC | 2025-10-21 20:09 UTC | 5.4 h | resolved |
| [Optimizely Data Platform - APIs - NA Region](https://rewindex.com/company/optimizely/incidents/wj05z5fpdskr.md) | minor | 2025-10-22 00:45 UTC | 2025-10-24 17:58 UTC | 3 d | resolved |
| [Intermittent Availability with Cloud license portal](https://rewindex.com/company/optimizely/incidents/r6zcnj3sb49n.md) | none | 2025-10-23 06:47 UTC | 2025-10-23 08:19 UTC | 1.5 h | resolved |
| [DXP - Deployment Failures](https://rewindex.com/company/optimizely/incidents/cpsktxhhs35s.md) | major | 2025-10-27 13:26 UTC | 2025-10-30 09:09 UTC | 3 d | resolved |
| [Content Recommendations - Performance Degraded](https://rewindex.com/company/optimizely/incidents/885dkw4fk77l.md) | minor | 2025-10-27 14:46 UTC | 2025-10-27 17:22 UTC | 2.6 h | resolved |
| [Cloud Services Outage](https://rewindex.com/company/optimizely/incidents/nh76c7mchlfw.md) | major | 2025-10-29 16:12 UTC | 2025-10-29 23:29 UTC | 7.3 h | resolved |

## Maintenance

| Incident | Impact (vendor label) | Started (UTC) | Resolved (UTC) | Duration | Status |
| --- | --- | --- | --- | --- | --- |
| [\[Scheduled\] Configured Commerce - Update Service Principal Key - Non Production - EMEA and APAC Regions](https://rewindex.com/company/optimizely/incidents/g65qt4lbw74v.md) | maintenance | 2025-10-15 14:00 UTC | 2025-10-15 18:00 UTC | 4.0 h | resolved |
| [\[Scheduled\] Optimizely Campaign - Planned Maintenance](https://rewindex.com/company/optimizely/incidents/56nvnw44kkxh.md) | maintenance | 2025-10-22 19:45 UTC | 2025-10-22 20:30 UTC | 45 min | resolved |

## Cite this

Optimizely posted 18 status incidents in October 2025 (7 major or critical); 0 price changes and 0 notable page changes observed.

- Canonical URL: https://rewindex.com/company/optimizely/2025/10
- Citation: Optimizely, “Optimizely in October 2025” (2025-10-01 00:00 UTC). Archived by Rewindex: https://rewindex.com/company/optimizely/2025/10 (CC BY 4.0).
- Markdown link: `[Optimizely: Optimizely in October 2025 (2025-10-01)](https://rewindex.com/company/optimizely/2025/10)`


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Canonical: https://rewindex.com/company/optimizely/2025/10 · Markdown: https://rewindex.com/company/optimizely/2025/10.md · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-04T15:34:04.637Z