# Hootsuite: Instagram Business Profile Message Failures

> Hootsuite status incident “Instagram Business Profile Message Failures” on 2025-09-12: impact minor (vendor’s label), 2.9 h, 1 update(s). Archived by Rewindex.

Canonical: https://rewindex.com/company/hootsuite/incidents/gz7drsjkxs2m
Last updated: 2025-09-12T17:08:00Z

- Impact (vendor’s label): minor
- Status: resolved
- Started: 2025-09-12 14:16 UTC · Resolved: 2025-09-12 17:08 UTC · Duration: 2.9 h
- Updates: 1
- [Vendor status page: https://status.hootsuite.com/incidents/gz7drsjkxs2m](https://status.hootsuite.com/incidents/gz7drsjkxs2m)
- [Company: Hootsuite](https://rewindex.com/company/hootsuite.md)

## Timeline of updates

- **resolved** 2025-09-12 17:08 UTC: After further investigation, we have determined that the issue impacting publishing to Instagram Business accounts via Hootsuite is affecting a very small subset of users. As such, we are closing this active incident. Our team will continue to work with our partners at Meta to investigate the root cause through our normal bug resolution process. Thank you for your patience and understanding.

_From the vendor’s published history: only the final update text is available for incidents before Rewindex began polling this page._

## Cite this

Status incident (vendor impact label: minor) posted by Hootsuite, started 2025-09-12 14:16 UTC, resolved after 2.9 h, 1 update(s).

- Canonical URL: https://rewindex.com/company/hootsuite/incidents/gz7drsjkxs2m
- Citation: Hootsuite, “Instagram Business Profile Message Failures” (2025-09-12 14:16 UTC). Archived by Rewindex: https://rewindex.com/company/hootsuite/incidents/gz7drsjkxs2m (CC BY 4.0).
- Markdown link: `[Hootsuite: Instagram Business Profile Message Failures (2025-09-12)](https://rewindex.com/company/hootsuite/incidents/gz7drsjkxs2m)`


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Canonical: https://rewindex.com/company/hootsuite/incidents/gz7drsjkxs2m · Markdown: https://rewindex.com/company/hootsuite/incidents/gz7drsjkxs2m.md · JSON: https://rewindex.com/api/v1/companies/hootsuite/incidents/gz7drsjkxs2m · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-04T21:19:25.422Z