# Fivetran deprecations & changes

8 item(s): 0 upcoming, 0 without an announced date, 8 past. Data via [Viz Canary](https://vizcanary.com/vendor/fivetran/). Company profile: [Fivetran](https://rewindex.com/company/fivetran.md)

- Acquisition: 3
- Price increase: 2
- Billing change: 2
- Packaging change: 1

## Past

| Effective | Type | Change | Details | Source | Via |
| --- | --- | --- | --- | --- | --- |
| 2026-06-01 | Acquisition | Fivetran and dbt Labs complete their merger | Fivetran and dbt Labs completed their all-stock merger, originally announced October 13, 2025, now operating as Fivetran + dbt Labs. Merger completed June 1, 2026; the transaction was all-stock and operates as Fivetran + dbt Labs. | [source](https://www.fivetran.com/press/fivetran-dbt-labs-complete-merger-to-create-the-data-infrastructure-for-trusted-ai-agents) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-completes-merger-with-dbt-labs-announced-october-13-9daa/) |
| 2026-02-01 | Packaging change | Census becomes Fivetran Activations, billed on MAR | Activations is billed on inserted, updated and deleted data measured in MAR, with cost per MAR decreasing on each activation's consumption curve. Available as of February 1, 2026; usage measured in MAR, with per-MAR cost decreasing as usage rises. | [source](https://fivetran.com/docs/core-concepts/usage-based-pricing/pricing-updates/2026-pricing-updates) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-activations-formerly-census-launches-usage-based-pri-95a0/) |
| 2026-01-01 | Price increase | Fivetran adds a $5 minimum per connection (1 to 1M MAR) | A $5 minimum base charge applies to standard connections generating between 1 and 1 million MAR per month, starting January 1, 2026 for PAYG. ? → $5 minimum per connection per month PAYG accounts from January 1, 2026; annual contracts only once renewed. Does not apply to Free plan. | [source](https://fivetran.com/docs/core-concepts/usage-based-pricing/pricing-updates/2026-pricing-updates) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-adds-5-minimum-charge-per-connection-generating-1-to-60a8/) |
| 2026-01-01 | Billing change | Fivetran deletes now count toward paid MAR | Inserts, updates and deletes all count toward paid MAR; previously deletes did not contribute to paid MAR. PAYG from January 1, 2026. Annual contracts signed after March 1, 2025 at renewal; annual contracts signed before March 1, 2025 unchanged under pre-March 2025 rules. | [source](https://fivetran.com/docs/core-concepts/usage-based-pricing/pricing-updates/2026-pricing-updates) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-deletes-now-count-toward-paid-mar-from-january-1-202-3e2d/) |
| 2026-01-01 | Billing change | Fivetran now bills history-mode repeated updates as paid MAR | Repeated updates tracked in history mode now count toward paid MAR; soft delete and live modes are alternatives. PAYG from January 1, 2026; annual contracts signed after March 1, 2025 at renewal; older annual contracts already under pre-March 2025 rules. | [source](https://fivetran.com/docs/core-concepts/usage-based-pricing/pricing-updates/2026-pricing-updates) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-bills-history-mode-repeated-updates-as-paid-mar-from-ab47/) |
| 2025-09-03 | Acquisition | Fivetran acquires Tobiko Data (SQLMesh, SQLGlot) | Fivetran announced it has acquired Tobiko Data, the open source company behind SQLMesh and SQLGlot, adding transformation capabilities to its platform. Press release states Fivetran has acquired Tobiko Data; no separate closing date given, so the announcement date is used. | [source](https://www.fivetran.com/press/fivetran-acquires-tobiko-data-to-power-the-next-generation-of-advanced-ai-ready-data-transformation) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-acquires-tobiko-data-maker-of-sqlmesh-and-sqlglot-2f45/) |
| 2025-05-01 | Acquisition | Fivetran signs agreement to acquire Census (reverse ETL) | Fivetran announced a signed agreement to acquire Census, funded by cash and equity; terms were not disclosed and closing is pending. Announced as signed; completion is subject to customary closing conditions and no closing date is stated. | [source](https://www.fivetran.com/press/fivetran-signs-agreement-to-acquire-census-delivering-the-first-end-to-end-data-movement-platform-for-the-ai-era) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-signs-agreement-to-acquire-census-the-reverse-etl-pr-ae92/) |
| 2025-03-01 | Price increase | Fivetran moves MAR volume tiering from account to connection level | MAR volume tiering is applied per connection instead of per account from March 1, 2025, raising costs for accounts with many equal-sized connections. Applied from March 1, 2025 for PAYG; annual contracts at renewal after March 1, 2025. Each connection gets its own volume-discount curve, which raises costs for many small connections. | [source](https://fivetran.com/docs/core-concepts/usage-based-pricing/pricing-updates/2025-pricing-faq) | [Viz Canary](https://vizcanary.com/event/fivetran-fivetran-mar-tiering-moves-from-account-level-to-connection-l-bf59/) |


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Canonical: https://rewindex.com/company/fivetran/deprecations · Markdown: https://rewindex.com/company/fivetran/deprecations.md · JSON: https://rewindex.com/api/v1/companies/fivetran/deprecations · Generated 2026-10-18T07:05:27.585Z