# Optimizely: Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)

> Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP). Detected 2026-11-13 by Rewindex: what changed on Optimizely’s status page, with the before/after diff.

Canonical: https://rewindex.com/change/r9c7e81721d5ec3
Last updated: 2026-11-13T16:33:56Z

**Summary:** _summary pending_
- Kind: Incident update · Label: not classified yet
- Changed: 2026-11-13 16:33 UTC · Detected: 2026-11-13 16:33 UTC
- [Source: https://status.optimizely.com/incidents/t9ks0p7qfzhn](https://status.optimizely.com/incidents/t9ks0p7qfzhn)
- [Company: Optimizely](https://rewindex.com/company/optimizely.md)
- Versions: before incident\_version:252/t9ks0p7qfzhn@14d021e79b38 → after incident\_version:252/t9ks0p7qfzhn@e91d3ef235f0
- Change 3 of 7 for this incident

Incident page (full timeline): [Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/company/optimizely/incidents/t9ks0p7qfzhn.md)
## What changed

**1. Added: Update** (investigating) · 2026-11-13 16:29 UTC

```diff
+ We have narrowed down the behavior reported in Optimizely Content Marketing Platform (CMP). Based on our latest findings, CMP is not failing to load. Instead, the first load of the application may take up to approximately 60 seconds to complete, and a loading screen may appear during that time. We recommend allowing the page to finish loading rather than refreshing as a temporary workaround. Our Engineering team is continuing to investigate the cause of the delay and to improve load times. We will share more information as soon as we have them at our disposal. We apologize for any inconvenience caused.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-11-13 16:02 UTC | [Critical incident: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/i1677eb0e85a1b3.md) | critical |
| 2026-11-13 16:13 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r8b8e9d873219c7.md) |  |
| 2026-11-13 16:33 UTC | Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP) (this change) |  |
| 2026-11-13 17:43 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/rcde66366dff053.md) |  |
| 2026-11-13 17:53 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r38e5ae1d9f9b10.md) |  |
| 2026-11-13 18:33 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r239a4d7dd4e6ef.md) |  |
| 2026-11-13 19:33 UTC | [Incident silently edited: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r60ebee278266e5.md) |  |

Previous: [change](https://rewindex.com/change/r8b8e9d873219c7.md) · Next: [change](https://rewindex.com/change/rcde66366dff053.md) · All Optimizely changes: [timeline](https://rewindex.com/company/optimizely/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._

## Cite this

Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP) on Optimizely’s status page, changed 2026-11-13 16:33 UTC (change 3 of 7).

- Canonical URL: https://rewindex.com/change/r9c7e81721d5ec3
- Citation: Optimizely, “Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)” (2026-11-13 16:33 UTC). Archived by Rewindex: https://rewindex.com/change/r9c7e81721d5ec3 (CC BY 4.0).
- Markdown link: `[Optimizely: Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP) (2026-11-13)](https://rewindex.com/change/r9c7e81721d5ec3)`


---
Canonical: https://rewindex.com/change/r9c7e81721d5ec3 · Markdown: https://rewindex.com/change/r9c7e81721d5ec3.md · JSON: https://rewindex.com/api/v1/changes/r9c7e81721d5ec3 · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-14T04:28:13.406Z