# Optimizely: Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)

> Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP). Detected 2026-11-13 by Rewindex: what changed on Optimizely’s status page, with the before/after diff.

Canonical: https://rewindex.com/change/r38e5ae1d9f9b10
Last updated: 2026-11-13T17:53:38Z

**Summary:** _summary pending_
- Kind: Incident update · Label: not classified yet
- Changed: 2026-11-13 17:53 UTC · Detected: 2026-11-13 17:53 UTC
- [Source: https://status.optimizely.com/incidents/t9ks0p7qfzhn](https://status.optimizely.com/incidents/t9ks0p7qfzhn)
- [Company: Optimizely](https://rewindex.com/company/optimizely.md)
- Versions: before incident\_version:252/t9ks0p7qfzhn@8decf03180c8 → after incident\_version:252/t9ks0p7qfzhn@27627742ff18
- Change 5 of 7 for this incident

Incident page (full timeline): [Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/company/optimizely/incidents/t9ks0p7qfzhn.md)
## What changed

**1. Changed: Status**

```diff
- identified
+ monitoring
```

**2. Added: Update** (monitoring) · 2026-11-13 17:52 UTC

```diff
+ A fix to limit the impact of Google Analytics 4 (GA4) delays on Content Marketing Platform (CMP) has been deployed. CMP no longer waits on GA4 analytics settings before loading, and post-deployment testing, including on affected organizations, shows that load times have returned to expected levels. The workaround shared in our earlier update is no longer needed. If you continue to see slow loading, please clear your browser cache and reload the page. We are continuing to monitor CMP performance closely and will post a final update once we confirm the issue is fully resolved
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-11-13 16:02 UTC | [Critical incident: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/i1677eb0e85a1b3.md) | critical |
| 2026-11-13 16:13 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r8b8e9d873219c7.md) |  |
| 2026-11-13 16:33 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r9c7e81721d5ec3.md) |  |
| 2026-11-13 17:43 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/rcde66366dff053.md) |  |
| 2026-11-13 17:53 UTC | Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP) (this change) |  |
| 2026-11-13 18:33 UTC | [Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r239a4d7dd4e6ef.md) |  |
| 2026-11-13 19:33 UTC | [Incident silently edited: Slow loading and performance issues in Content Marketing Platform (CMP)](https://rewindex.com/change/r60ebee278266e5.md) |  |

Previous: [change](https://rewindex.com/change/rcde66366dff053.md) · Next: [change](https://rewindex.com/change/r239a4d7dd4e6ef.md) · All Optimizely changes: [timeline](https://rewindex.com/company/optimizely/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._

## Cite this

Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP) on Optimizely’s status page, changed 2026-11-13 17:53 UTC (change 5 of 7).

- Canonical URL: https://rewindex.com/change/r38e5ae1d9f9b10
- Citation: Optimizely, “Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP)” (2026-11-13 17:53 UTC). Archived by Rewindex: https://rewindex.com/change/r38e5ae1d9f9b10 (CC BY 4.0).
- Markdown link: `[Optimizely: Incident updated: Slow loading and performance issues in Content Marketing Platform (CMP) (2026-11-13)](https://rewindex.com/change/r38e5ae1d9f9b10)`


---
Canonical: https://rewindex.com/change/r38e5ae1d9f9b10 · Markdown: https://rewindex.com/change/r38e5ae1d9f9b10.md · JSON: https://rewindex.com/api/v1/changes/r38e5ae1d9f9b10 · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-14T04:28:13.130Z