# Ably: Privacy (legal) page changed > Ably’s privacy policy now identifies it as controller of End User Usage Data solely for metering and billing, including customer-assigned identifiers such as clientId. Identifiers and usage records are retained for up to 13 months after the relevant billing month; connection records, including IP ad Canonical: https://rewindex.com/change/p16177 Last updated: 2026-11-06T08:45:23Z **Summary:** Ably’s privacy policy now identifies it as controller of End User Usage Data solely for metering and billing, including customer-assigned identifiers such as clientId. Identifiers and usage records are retained for up to 13 months after the relevant billing month; connection records, including IP addresses, are deleted within 30 days. The third-party recipient list also expanded. _(machine-written, sol)_ - Kind: Privacy policy · Label: Changed (not classified) (rule) - Changed: 2026-11-06 08:45 UTC · Detected: 2026-11-06 08:45 UTC - [Source: https://ably.com/privacy](https://ably.com/privacy) - [Company: Ably](https://rewindex.com/company/ably.md) - Versions: before page\_version:513 → after page\_version:16177 - Change 1 of 1 for this page ## What changed **1. Changed** ```diff - Ably Privacy Policy - Our Commitment To Protecting Your Data + Ably Privacy Policy - Commitment To Protecting Your Data (Current) Products Solutions Company Pricing Docs Contact us Login… ``` **2. Added** ```diff …Ably is a data processor for its customers. + The one exception is End User Usage Data (described in paragraph 2), which Ably uses as a controller only for metering and billing. Ably Offerings are not intended for children under… ``` **3. Added** ```diff …and our third parties and your communication preferences. + End User Usage Data includes the identifiers that our customers' applications assign to their end users (such as the clientId) and the related connection and usage records, which Ably receives when it delivers its services to our customers. Where this data can identify an individual, it is personal data and this policy applies to it. Ably uses End User Usage Data only to count the unique end users of each customer's application each month, to invoice our customers and to verify their usage. We do not use it to contact end users or for marketing, and our customers are responsible for telling their end users about this processing in their own privacy notices. We also collect, use and share Aggregated Data… ``` **4. Changed** ```diff …cookies, including how to refuse cookies, please visit - u]:no-underline" href="https://www.allaboutcookies.org/" rel="noopener noreferrer" target="_blank">www.allaboutcookies.org . + www.allaboutcookies.org. The following is a list of the cookies… ``` **5. Added** ```diff …Identity and Contact Data from publicly available sources. + From our customers. We receive End User Usage Data when our customers' applications connect to Ably's services. Copy link to clipboard 4. How we use… ``` **6. Added** ```diff …including; to deliver relevant content to you; to + count the unique end users of our customers' applications, to invoice our customers and to verify their usage (End User Usage Data); to make suggestions and recommendations to you about… ``` **7. Changed** ```diff …for which we are using your data. Please - u]:no-underline" href="/contact">contact + contact us if you need details about the specific… ``` **8. Changed** ```diff …sending you marketing messages at any time by - u]:no-underline" href="/contact">contacting + contacting us at any time. Where you opt out… ``` **9. Added** ```diff …litigation in respect to our relationship with you. + We keep the identifiers and usage records in End User Usage Data for up to 13 months from the end of the billing month to which they relate, so that invoices can be verified and billing disputes resolved, and then delete them. We delete connection records, including those with IP addresses, within 30 days. To determine the appropriate retention period for personal… ``` **10. Changed** ```diff …and accounting services. Such third party recipients include: - u]:no-underline" href="https://aws.amazon.com/" rel="noopener noreferrer" target="_blank">Amazon Web Services , u]:no-underline" href="https://clearbit.com/" rel="noopener noreferrer" target="_blank">Clearbit , u]:no-underline" href="https://www.autopilothq.com/" rel="noopener noreferrer" target="_blank">Autopilot , u]:no-underline" href="https://www.hotjar.com/" rel="noopener noreferrer" target="_blank">Hotjar , u]:no-underline" href="https://getdbt.com/" rel="noopener noreferrer" target="_blank">Dbt Labs , u]:no-underline" href="https://dedupe.ly/" rel="noopener noreferrer" target="_blank">Dedupely , u]:no-underline" href="https://www.demandbase.com/" rel="noopener noreferrer" target="_blank">Demandbase , u]:no-underline" href="https://www.dropbox.com/" rel="noopener noreferrer" target="_blank">Dropbox , u]:no-underline" href="https://acrobat.adobe.com/uk/en/sign.html" rel="noopener noreferrer" target="_blank">EchoSign / Adobe Sign , u]:no-underline" href="https://fivetran.com/" rel="noopener noreferrer" target="_blank">Fivetran , u]:no-underline" href="https://flatly.io/" rel="noopener noreferrer" target="_blank">Flatly , u]:no-underline" href="https://www.freshworks.com/" rel=" … + Amazon Web Services, Clearbit, Autopilot, Hotjar, Dbt Labs, Dedupely, Demandbase, Dropbox, EchoSign / Adobe Sign, Fivetran, Flatly, Freshdesk (Freshworks), Google Apps, Heroku, HighTouch, HubSpot, AdRoll Group, Prospect.io, SendGrid, Slack, Snowflake, Stripe, Tableau, Upscribe, Xero, Zoominfo, Atlassian, Sentry, Mixpanel, PostHog, Inkeep To opt out of Clearbit’s processing of your… ``` **11. Changed** ```diff …information for analytics purposes please visit this page: - u]:no-underline" href="https://clearbit.com/ccpa-opt-out" rel="noopener noreferrer" target="_blank">https://clearbit.com/ccpa-opt-out . + https://clearbit.com/ccpa-opt-out. For more information on the privacy practices of… ``` **12. Changed** ```diff …please visit the Clearbit Privacy Policy web page: - u]:no-underline" href="https://clearbit.com/privacy" rel="noopener noreferrer" target="_blank">https://clearbit.com/privacy . + https://clearbit.com/privacy. Copy link to clipboard CALIFORNIA PRIVACY RIGHTS If… ``` **13. Changed** ```diff …request, please send an email to us at - u]:no-underline" href="/cdn-cgi/l/email-protection# ‹hex› "> [email protected] . + [email protected] . Copy link to clipboard C. California Consumer Privacy Act (CCPA). This part… ``` **14. Added** ```diff …our services (eg cookies when using our website). + from our customers, when their applications connect to our services (End User Usage Data). Copy link to clipboard Our use of personal information We may use… ``` **15. Added** ```diff …by us is among the assets transferred. We + use End User Usage Data only for the purposes described in section 2: to count the unique end users of our customers' applications, to invoice our customers and to verify their usage. None of the other purposes listed above applies to it, and we do not sell or share it. We will not collect additional categories of personal… ``` _21 noise-only block(s) hidden (dates, counters, testimonials, tokens)._ ## History of this page | When (UTC) | Change | Label | | --- | --- | --- | | 2026-11-06 08:45 UTC | Privacy (legal) page changed (this change) | Changed (not classified) | All Ably changes: [timeline](https://rewindex.com/company/ably/changes.md) _Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._ ## Cite this Privacy (legal) page changed on Ably’s Privacy (legal) page, changed 2026-11-06 08:45 UTC (change 1 of 1). - Canonical URL: https://rewindex.com/change/p16177 - Citation: Ably, “Privacy (legal) page changed” (2026-11-06 08:45 UTC). 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