# Klaviyo: Privacy (legal) page changed

> Klaviyo’s privacy notice now covers iOS and Android apps and discloses mobile SDK data collection, providers matching website IP addresses and browsing activity to business contacts, and customer-meeting recordings used to review business performance. It also adds providing Composer responses and co

Canonical: https://rewindex.com/change/p15480
Last updated: 2026-11-05T09:00:23Z

**Summary:** Klaviyo’s privacy notice now covers iOS and Android apps and discloses mobile SDK data collection, providers matching website IP addresses and browsing activity to business contacts, and customer-meeting recordings used to review business performance. It also adds providing Composer responses and content as a use of personal information, expanding disclosed collection and processing practices. _(machine-written, sol)_
- Kind: Privacy policy · Label: Changed (not classified) (rule)
- Changed: 2026-11-05 09:00 UTC · Detected: 2026-11-05 09:00 UTC
- [Source: https://klaviyo.com/privacy](https://klaviyo.com/privacy)
- [Company: Klaviyo](https://rewindex.com/company/klaviyo.md)
- Versions: before page\_version:935 → after page\_version:15480
- Change 1 of 1 for this page

## What changed

**1. Changed**

```diff
  …Rights 7. Security 8. Children 9. Third Party
- Websites and Services
+ Websites, Services, and AI Providers
  10. Changes to Privacy Notice 11. Contact us…
```

**2. Changed**

```diff
  …(United States) Additional Disclosures for the European Economic
- Area, United Kingdom,
+ Area (EEA), United Kingdom (UK),
  and Switzerland Additional Disclosures for Singapore Residents 13.…
```

**3. Added**

```diff
  …we offer as a controller, our website https://www.klaviyo.com/
+ , our mobile applications (iOS and Android),
  or any other Klaviyo Group product or service…
```

**4. Changed**

```diff
  …to you. Specifically, we may collect the following
- information:
+ information (with prior consent, where required):
  Log Data : Including your internet protocol (IP)…
```

**5. Added**

```diff
  …history (flows created, campaigns scheduled, emails opened, total
+ log-ins), interactions with our emails,
  as well as the pages, links, objects, products…
```

**6. Added**

```diff
  …referring web page/source through which you accessed the
+ Services,
  and statistics associated with the interaction between device…
```

**7. Added**

```diff
  …the interaction between device or browser and the
+ Services.
  Location Data : Including your general geographic location…
```

**8. Added**

```diff
  …health status, event attendance, status as lead/account, integrations.
+ Mobile App Data: If you use our mobile app, we collect the Log Data, Analytics Data and Platform Data described above through software development kits (SDKs) in the app, which are covered by our Cookie Notice . This includes crash and error reports, usage events (such as sessions, screens viewed and buttons tapped), your user ID and company ID, a random install or session identifier, your device model, operating system, app version and language and region settings, and your approximate location based on your IP address. Crash reports can include the web addresses the app visited before an error, with query strings removed. These tools do not receive the text of your messages, prompts, file names, screenshots or screen recordings. For how Composer uses AI providers, see Section 9.
  For more information about these practices and your…
```

**9. Added**

```diff
  …some or all of this information with us.
+ Data Providers
  : We may receive personal information from data…
```

**10. Added**

```diff
  …Providers : We may receive personal information from
+ data providers that help us find and connect with prospective customers, such as your name, business email address, job title and company. This includes providers that match your IP address and browsing activity on our websites to a company or business contact.
  2. How we Use your Personal Information We…
```

**11. Added**

```diff
  …for account and contract management (including customer support);
+ Provide Composer, and generate the responses and content you request;
  Communicate with individuals, including via email, text message,…
```

**12. Changed**

```diff
  …and/or telephone and video calls; Review our business
- performance;
+ performance, including through the use of recordings of customer meetings;
  Market and sell our Services to individuals, including…
```

**13. Added**

```diff
  …platforms (i.e., WhatsApp); Send gifts to you; Administer,
+ evaluate,
  improve and personalize our Services, including by recognizing…
```

**14. Added**

```diff
  …remembering their information when they return to our
+ Services,
  and analyzing our client-base; Process payment for our…
```

**15. Changed**

```diff
  …Conduct market research; Opportunity tracking, conversion and lead
- generation;
+ generation, including identifying organizations and individuals that visit our websites;
  Test, enhance, update and monitor the Services, or…
```

**16. Added**

```diff
  …assets and business; Enforce our Terms of Service
+ or agreements,
  resolve disputes, carry out our obligations and enforce…
```

**17. Changed**

```diff
  …web hosting and maintenance services, technology support providers,
- email
+ AI providers (see Section 9), data providers (including visitor identification providers), email mail data providers,
  and messaging communications providers, analytics providers, data storage…
```

**18. Changed**

```diff
  …post content on the Klaviyo Community portion of
- the
+ our
  website : Remember, our websites allow you to…
```

**19. Changed**

```diff
  …through social media platforms, such as LinkedIn, Facebook,
- Twitter,
+ X (formerly Twitter),
  Google, and others. These companies have interest-based advertising…
```

**20. Added**

```diff
  …of those social media companies that provide them.
+ We do not use Google user data for advertising, including targeted, personalized, retargeted or interest-based advertising.
  For more information on our online practices specifically…
```

**21. Added**

```diff
  …please see our Terms of Service . Modifying
+ of Deleting
  Account Information . If you have a Klaviyo…
```

**22. Changed**

```diff
  …If you would like to request access to,
- or correction
+ correction,
  or deletion of personal information, you may send…
```

**23. Changed**

```diff
  …of your personal information, subject to certain exceptions.
- Right to opt-out .
+ You can also delete your account in our mobile app, as described in Section 5. Right to opt-out.
  You may have the right to opt-out of…
```

**24. Changed**

```diff
  …by filling out our Privacy Rights Request .
- Unless you have exercised your right to opt-out,
+ Depending on where you live, you may have additional rights, which are described in Section 12 (Region-Specific Disclosures)
  Before processing your request, we will need to…
```

**25. Removed**

```diff
  …parties for monetary or other valuable consideration, or
- use your information for all the purposes described in this Privacy Notice, including for targeted advertising.
  The third parties to whom we sell or…
```

**26. Changed**

```diff
  …reasons for declining to comply with the request.
- To exercise your right to opt-out : please submit a request, as follows: Opt-out of targeted advertising (cookies opt-out),
+ Please note that notwithstanding any exercise of your rights described above by you, we may
  continue to collect, use, disclose or process your…
```

**27. Removed**

```diff
  …The third parties to whom we sell or
- disclose
  personal information may use such information for their…
```

**28. Removed**

```diff
  …own purposes in accordance with their own privacy
- statements.
  You do not need to create an account…
```

**29. Added**

```diff
  …to collect, use, disclose or process your personal
+ information where we are permitted or required to do so by law or requested or ordered to do so by relevant authorities or law enforcement agencies. To opt out of targeted advertising cookies,
  please use our cookie management tool: Cookie Settings…
```

**30. Removed**

```diff
  …able to identify you in our data systems.
- We may not process your request if we, in good faith, believe that the request is fraudulent. In such instances, we will send a notice to the requestor explaining our decision.
  7. Security Security procedures are in place to…
```

**31. Changed**

```diff
  …promptly delete that personal information. 9. Third Party
- Websites and Services
+ Websites, Services, and AI Providers
  The Services may contain integrations or links to…
```

**32. Added**

```diff
  …more about how they handle your personal information.
+ Google User Data (Google Drive Integration) If you connect your Google account to Klaviyo’s Google Drive integration, we access the Google user data you authorize, such as files you select and related file information. We use it only to provide and improve the integration’s user-facing features, such as helping you create campaigns and flows. Whether we act as a controller or a processor, we handle Google user data as described in this section. We keep it only as long as needed for these features. You can disconnect at any time and revoke access at https://myaccount.google.com/permissions . We delete Google user data when you disconnect or ask us to under our Privacy Rights Request form, unless the law requires us to keep it. We do not sell Google user data or transfer it to third parties, except to service providers (including AI providers) that process it on our behalf solely to provide these features and may not use it for their own purposes or to train models, or as needed for security, to comply with law, or in a merger or asset sale with your explicit prior consent. We do not use it for advertising (including retargeting, personalized or interest-based advertising), credit or …
  10. Changes to Privacy Notice We reserve the…
```

**33. Added**

```diff
  …contractual obligations, as described in our Privacy Notice.
+ Our mobile app does not use advertising identifiers and does not sell or share personal information for cross-context behavioral advertising.
  D. YOUR CALIFORNIA PRIVACY RIGHTS As a California…
```

**34. Removed**

```diff
  …your behalf, to such sales. The Right to
- Limit Use and Disclosure
  of Personal Information You have the right to…
```

**35. Removed**

```diff
  …Information You have the right to direct us
- to limit the use of your sensitive personal information to certain purposes,
  subject to certain exceptions. The Right to Control…
```

**36. Added**

```diff
  …collect and disclose your personal information (including preferences,
+ general
  geolocation, commercial information and internet, network and device…
```

**37. Changed**

```diff
  …visit or interact with our websites, use our
- apps
+ Services,apps
  or otherwise engage with us. These third parties…
```

**38. Changed**

```diff
  …Request . Additional Disclosures for the European Economic
- Area, United Kingdom,
+ Area (EEA), United Kingdom (UK),
  and Switzerland Klaviyo Group maintains operations in Europe…
```

**39. Added**

```diff
  …natural person Users (who may be customer employees)
+ Website visitors and prospective customers
  Name, email address, mailing address, phone number, company/company…
```

**40. Changed**

```diff
  …dates and times, applicable marketing interests and communication
- preferences
+ preferences, and name, business email address, job title and company received from data providers
  Communications with customers and users of Klaviyo,. and…
```

**41. Changed**

```diff
  …data providers Communications with customers and users of
- Klaviyo.
+ Klaviyo,. and Marketing
  and Sales of our Services to individuals, including…
```

**42. Added**

```diff
  …interest to communicate with and market to customers
+ and prospective
  customers Consent Customers, if a natural person Users…
```

**43. Removed**

```diff
  …participation in the Klaviyo network with other account
- holders.
  Legitimate interest in providing the Klaviyo Community to…
```

**44. Added**

```diff
  …the Klaviyo network with other account holders and
+ as required to administer Klaviyo Community.
  Legitimate interest in providing the Klaviyo Community to…
```

**45. Added**

```diff
  …and office address. Participation in the Klaviyo Partner
+ Program.
  To process your application to become a Klaviyo…
```

**46. Changed**

```diff
  …a Klaviyo Partner and to administer the Klaviyo
- Partner.
+ Partner Program.
  Legitimate interest in providing the Klaviyo Partner Program…
```

**47. Added**

```diff
  …Program. Legitimate interest in providing the Klaviyo Partner
+ Program
  to customers and users Consent Customers, if a…
```

**48. Changed**

```diff
  …Representative the European Data Protection Office (“ EDPO
- ”), by contacting the EDPO on their
+ ”) EDPO
  online webform at: Ireland (EU GDPR): https://edpo.com/gdpr-data-request/ UK…
```

**49. Changed**

```diff
  …applicable address set forth below: Ireland (EU): EDPO
- Ground Floor 71 Lower Baggot Street Dublin D02 P593
+ 60 Merrion Square South Dublin 2 Dublin D02 HE24
  IRELAND United Kingdom: EDPO UK Unit 33, Waterside,…
```

_11 noise-only block(s) hidden (dates, counters, testimonials, tokens)._

## History of this page

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-11-05 09:00 UTC | Privacy (legal) page changed (this change) | Changed (not classified) |

All Klaviyo changes: [timeline](https://rewindex.com/company/klaviyo/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._

## Cite this

Privacy (legal) page changed on Klaviyo’s Privacy (legal) page, changed 2026-11-05 09:00 UTC (change 1 of 1).

- Canonical URL: https://rewindex.com/change/p15480
- Citation: Klaviyo, “Privacy (legal) page changed” (2026-11-05 09:00 UTC). Archived by Rewindex: https://rewindex.com/change/p15480 (CC BY 4.0).
- Markdown link: `[Klaviyo: Privacy (legal) page changed (2026-11-05)](https://rewindex.com/change/p15480)`


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Canonical: https://rewindex.com/change/p15480 · Markdown: https://rewindex.com/change/p15480.md · JSON: https://rewindex.com/api/v1/changes/p15480 · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-11T04:57:11.226Z