# Semrush: Pricing page changed: wording only

> Semrush replaced its pricing-page headline with messaging about visibility on ChatGPT, Gemini, and Google, and replaced testimonial content with a Smileworks customer story. These are marketing-only changes; no plan, feature, limit or subscription-price changes are shown.

Canonical: https://rewindex.com/change/p11150
Last updated: 2026-10-30T08:45:24Z

**Summary:** Semrush replaced its pricing-page headline with messaging about visibility on ChatGPT, Gemini, and Google, and replaced testimonial content with a Smileworks customer story. These are marketing-only changes; no plan, feature, limit or subscription-price changes are shown. _(machine-written, sol)_
- Kind: Pricing · Label: Wording only (model (Jev))
- Changed: 2026-10-30 08:45 UTC · Detected: 2026-10-30 08:45 UTC
- [Source: https://www.semrush.com/prices/](https://www.semrush.com/prices/)
- [Company: Semrush](https://rewindex.com/company/semrush.md)
- Versions: before page\_version:6049 → after page\_version:11150
- Change 3 of 4 for this page

## What changed

**1. Changed**

```diff
  …B2B Tech Healthcare Local Business See all industries
- The leading platform that unifies SEO authority and AI visibility. Try Semrush One for free
+ Explore plans that get your brand seen on ChatGPT, Gemini, and Google. AI visibility and SEO in one platform
  Grow with Semrush Blog Knowledge Base Academy Success…
```

**2. Added**

```diff
  …Dedicated account manager Enterprise SLA & 24/7 support
+ HOW WE HELP MARKETERS WIN I’ve never seen a local dental practice in the world ranking as much as we are now, I’ve never seen a local practice in the world with as much traffic as we have. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.” Ed Challinor Co-founder and CEO, Smileworks 24x increase in customers 90% cut in ad spend £3.5M in annual revenue Semrush Site Audit is the first tool you want to use to make sure your site health is consistent." Laure Hessin Search Marketing Specialist, Lush Cosmetics 95% reduction in site error 15% rich snippet growth 2086% click increase in review snippets From monitoring the SEO visibility of a website with millions of pages to finding and benchmarking keywords for a landing page, we use Semrush on a daily basis. It has helped us define our SEO roadmap, execute on it, and prove the importance and ROI of SEO to our stakeholders." Mohand Kabeche Head of Organic Acquisition, Deezer 100% traffic growth 336% keyword growth on target SERP Millions of pages optimized We’re very happy, mainly because this automated report has taken an entire step out of our internal processes. Previously, we had to  …
  Frequently asked questions FAQ Can I cancel my…
```

**3. Removed**

```diff
  …I charged when I enter my credit card?
- Testimonials 1 / 5 By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition. Idan Segal Organic Growth Lead, Wix The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me insight I find incredibly useful. Semrush is a very solid package that delivers exactly that. Nick Wilsdon Product Owner, Search, Vodafone Group Encouraged by our successes with Semrush software, I was asked to rollout Semrush to the rest of the university including all the faculties. With the help of Semrush, we empowered every single marketing team within the university to do what was done for the central sites. Shefali Joshi Marketing Optimization Analyst, Monash University The competition is really tough. It’s getting harder to compete for the top 3 positions when it comes to the most popular KWs. You have to really deep dive into keyword research to find those untapped opportunities. Semrush helps us get to the very bottom of it to identify new type of terms can really help to drive the …
  Get started with Semrush today Try Semrush free…
```

_Amounts removed: none; added: £3.5._

## History of this page

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-10-22 08:44 UTC | [Pricing page changed: wording only](https://rewindex.com/change/p5219.md) | Wording only |
| 2026-10-23 08:45 UTC | [Pricing page changed: wording only](https://rewindex.com/change/p6049.md) | Wording only |
| 2026-10-30 08:45 UTC | Pricing page changed: wording only (this change) | Wording only |
| 2026-11-06 08:45 UTC | [Pricing page changed: wording only](https://rewindex.com/change/p16125.md) | Wording only |

Previous: [change](https://rewindex.com/change/p6049.md) · Next: [change](https://rewindex.com/change/p16125.md) · All Semrush changes: [timeline](https://rewindex.com/company/semrush/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._

## Cite this

Pricing page changed: wording only on Semrush’s Pricing page, changed 2026-10-30 08:45 UTC (change 3 of 4).

- Canonical URL: https://rewindex.com/change/p11150
- Citation: Semrush, “Pricing page changed: wording only” (2026-10-30 08:45 UTC). Archived by Rewindex: https://rewindex.com/change/p11150 (CC BY 4.0).
- Markdown link: `[Semrush: Pricing page changed: wording only (2026-10-30)](https://rewindex.com/change/p11150)`


---
Canonical: https://rewindex.com/change/p11150 · Markdown: https://rewindex.com/change/p11150.md · JSON: https://rewindex.com/api/v1/changes/p11150 · Data licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) · Generated 2026-11-11T04:58:15.461Z