# Unbounce: Major incident: App.unbounce.com Currently Not Available

**Summary:** Unbounce’s major app outage, attributed to AWS, started 2025-10-20 11:34 UTC and resolved 2025-10-20 23:28 UTC (11 h 53 min). Page publishing, Smart Traffic and Script Manager global scripts were affected. All features recovered, but some leads remained unprocessed and unavailable to integrations; Unbounce said they weren’t lost and processing would begin the next day. _(machine-written, sol)_
- Kind: Major incident · Label: outage (model (Jev))
- Changed: 2025-10-20 11:34 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://stspg.io/3lrsfwl83gs2](https://stspg.io/3lrsfwl83gs2)
- [Company: Unbounce](https://rewindex.com/company/unbounce.md)
- Versions: before (none: first archived) → after incident\_version:265/ylztzlm6c3c3@ae85fb9f1437
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ App.unbounce.com Currently Not Available
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2025-10-20 11:34 UTC
```

**5. Added: Resolved time**

```diff
+ 2025-10-20 23:28 UTC
```

**6. Added: Affected components**

```diff
+ Web Application (app.unbounce.com)
```

**7. Added: Update** (identified) · 2025-10-20 11:34 UTC

```diff
+ Due to an outage with our provider AWS (Amazon Web Services) the Unbounce app has been down for the past 2-3hours. Our systems are coming back to life and most of Unbounce is functional now. Publishing pages still isn't possible for the time being. We'll update this space once we have more updates.
```

**8. Added: Update** (monitoring) · 2025-10-20 11:57 UTC

```diff
+ Publishing pages is possible now again.
```

**9. Added: Update** (monitoring) · 2025-10-20 15:08 UTC

```diff
+ Due to the AWS outage it's currently not possible to publish/unpublish global scripts via the Script Manager. Smart Traffic also doesn't function sporadically, causing the default variant to be served.
```

**10. Added: Update** (monitoring) · 2025-10-20 16:21 UTC

```diff
+ Smart Traffic functions as normal again. Currently, global scripts still aren't able to published via the Script Manager.
```

**11. Added: Update** (monitoring) · 2025-10-20 18:03 UTC

```diff
+ Page publishing is failing again due the the AWS outage. This issue should be resolved after AWS has resolved the outage. We'll be back with an update when that happens.
```

**12. Added: Update** (monitoring) · 2025-10-20 20:55 UTC

```diff
+ Publishing pages and Global Scripts via the Script Manager should be functional again, but some sporadic errors may come up until the AWS outage is fully resolved. Also, a small number of leads that were submitted between 1am and 3am PT haven't been processed. They won't appear in the Unbounce app and won't be sent to integrations. We will begin processing these leads until we're sure that the AWS services can handle them reliably.
```

**13. Added: Update** (resolved) · 2025-10-20 23:28 UTC

```diff
+ This incident has been resolved. The AWS issue was closed and all Unbounce features are now operating as normal. Please note that a small number of leads that were submitted between 1am and 3am PT haven't been processed. They won't appear in the Unbounce app and won't be sent to integrations, but they haven't been lost. We will begin processing these leads tomorrow when circumstances have settled.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2025-10-20 11:34 UTC | Major incident: App.unbounce.com Currently Not Available (this change) | outage |

All Unbounce changes: [timeline](https://rewindex.com/company/unbounce/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


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Canonical: https://rewindex.com/change/ib980e54a7724be · Markdown: https://rewindex.com/change/ib980e54a7724be.md · JSON: https://rewindex.com/api/v1/changes/ib980e54a7724be · Generated 2026-10-18T02:54:49.491Z