# Hootsuite: Major incident: Platform Login Issues

**Summary:** Hootsuite reported a major login outage affecting its Mobile Application and Web Application, with email/password login failures or incorrect SSO setup errors. It started at 2026-07-27 22:48 UTC and was resolved at 2026-07-28 02:46 UTC, lasting 3 h 57 min. Hootsuite identified the root cause and released an update, but did not disclose the cause. _(machine-written, sol)_
- Kind: Major incident · Label: outage (model (Jev))
- Changed: 2026-07-27 22:48 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://stspg.io/xvlkp8rpk58z](https://stspg.io/xvlkp8rpk58z)
- [Company: Hootsuite](https://rewindex.com/company/hootsuite.md)
- Versions: before (none: first archived) → after incident\_version:245/dlgmkb13sd8p@ed0f1e33f0dc
- Change 1 of 1 for this incident

Incident page (full timeline): [Platform Login Issues](https://rewindex.com/company/hootsuite/incidents/dlgmkb13sd8p.md)
## What changed

**1. Added: Title**

```diff
+ Platform Login Issues
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2026-07-27 22:48 UTC
```

**5. Added: Resolved time**

```diff
+ 2026-07-28 02:46 UTC
```

**6. Added: Affected components**

```diff
+ Hootsuite Mobile Application, Hootsuite Web Application
```

**7. Added: Update** (investigating) · 2026-07-27 22:48 UTC

```diff
+ Hey there. We are experiencing issues with logging into the Hootsuite platform. You may have trouble logging in with your email and password, or may see an error stating your organization is not set up for SSO. Our team is working to fix this as quickly as possible. Thank you in advance for your understanding. Please subscribe to receive status updates.
```

**8. Added: Update** (monitoring) · 2026-07-28 01:59 UTC

```diff
+ Our team identified the root cause and released an update to address the behavior — you should no longer experience trouble logging in with your email and password or see an error stating your organization is not set up for SSO. If you continue to experience any difficulties, please reach out to our support team. Thank you for your patience.
```

**9. Added: Update** (resolved) · 2026-07-28 02:46 UTC

```diff
+ We are able to confirm that the difficulties with logging into Hootsuite have been resolved. If you encounter any further issues with logging into Hootsuite, please reach out to our customer support team. Thank you for your patience.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-07-27 22:48 UTC | Major incident: Platform Login Issues (this change) | outage |

All Hootsuite changes: [timeline](https://rewindex.com/company/hootsuite/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


---
Canonical: https://rewindex.com/change/ib07c7c7267f309 · Markdown: https://rewindex.com/change/ib07c7c7267f309.md · JSON: https://rewindex.com/api/v1/changes/ib07c7c7267f309 · Generated 2026-10-19T01:56:05.731Z