# Optimizely: Major incident: Login results in 429 error

**Summary:** Optimizely reported a major outage in which login returned 429 errors, affecting access to some products through Optimizely Identity. It started at 2026-07-23 15:26 UTC and was resolved at 2026-07-23 18:41 UTC, lasting 3 h 15 min; Optimizely attributed it to a disruption with its identity provider, Okta. _(machine-written, sol)_
- Kind: Major incident · Label: outage (model (Jev))
- Changed: 2026-07-23 15:26 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://stspg.io/g9fbzn9rhk2s](https://stspg.io/g9fbzn9rhk2s)
- [Company: Optimizely](https://rewindex.com/company/optimizely.md)
- Versions: before (none: first archived) → after incident\_version:252/h57yx58h86ff@899c742a63b1
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ Login results in 429 error
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2026-07-23 15:26 UTC
```

**5. Added: Resolved time**

```diff
+ 2026-07-23 18:41 UTC
```

**6. Added: Affected components**

```diff
+ General - Optimizely Identity, Optimizely Identity
```

**7. Added: Update** (investigating) · 2026-07-23 15:26 UTC

```diff
+ We're aware of an issue affecting access to some products, caused by a disruption with our identity provider (Okta). We're engaged with Okta support and working to restore service. Updates to follow as soon as possible.
```

**8. Added: Update** (identified) · 2026-07-23 17:51 UTC

```diff
+ We have identified an issue stemming from a disruption with our identity provider. We are seeing some improvement as we work to mitigate the problem and we continue to work with them on a full resolution.
```

**9. Added: Update** (resolved) · 2026-07-23 18:41 UTC

```diff
+ The disruption with our identify provider has been resolved. Thank you for your patience with this issue.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-07-23 15:26 UTC | Major incident: Login results in 429 error (this change) | outage |

All Optimizely changes: [timeline](https://rewindex.com/company/optimizely/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


---
Canonical: https://rewindex.com/change/ia97fdb160f17b0 · Markdown: https://rewindex.com/change/ia97fdb160f17b0.md · JSON: https://rewindex.com/api/v1/changes/ia97fdb160f17b0 · Generated 2026-10-18T00:38:53.057Z