# Hootsuite: Major incident: Meta Incident Affecting Facebook & Instagram Data Delivery

**Summary:** Hootsuite reported a major Meta-related degradation affecting Facebook and Instagram message delivery to Inbox and data completeness in Analytics. It started at 2026-07-19 09:19 UTC and was resolved at 2026-07-19 09:50 UTC, lasting 30 min; customers with lingering missing messages or incomplete data were directed to support. _(machine-written, sol)_
- Kind: Major incident · Label: degradation (model (Jev))
- Changed: 2026-07-19 09:19 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://stspg.io/cmjr0vtxb9rx](https://stspg.io/cmjr0vtxb9rx)
- [Company: Hootsuite](https://rewindex.com/company/hootsuite.md)
- Versions: before (none: first archived) → after incident\_version:245/qfj2h3srw9wm@219233f01419
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ Meta Incident Affecting Facebook & Instagram Data Delivery
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2026-07-19 09:19 UTC
```

**5. Added: Resolved time**

```diff
+ 2026-07-19 09:50 UTC
```

**6. Added: Affected components**

```diff
+ Hootsuite Mobile Application, Hootsuite Web Application, Sparkcentral Web Application
```

**7. Added: Update** (monitoring) · 2026-07-19 09:19 UTC

```diff
+ Meta is currently experiencing difficulties that impact Facebook and Instagram messaging and data delivery in Hootsuite. As a result, you may have issues receiving messages in Inbox or seeing complete data in Analytics for these networks. Please subscribe to our status page to receive status updates.
```

**8. Added: Update** (resolved) · 2026-07-19 09:50 UTC

```diff
+ We can confirm that the issues affecting Facebook and Instagram message and data delivery in Hootsuite have been resolved. If you continue to experience missing messages in Inbox or incomplete data in Analytics, please reach out to our customer support team.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-07-19 09:19 UTC | Major incident: Meta Incident Affecting Facebook & Instagram Data Delivery (this change) | degradation |

All Hootsuite changes: [timeline](https://rewindex.com/company/hootsuite/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


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Canonical: https://rewindex.com/change/ia9034e5816ed5c · Markdown: https://rewindex.com/change/ia9034e5816ed5c.md · JSON: https://rewindex.com/api/v1/changes/ia9034e5816ed5c · Generated 2026-10-18T00:39:29.536Z