# Brevo: Major incident: SMS Soft Bounces

**Summary:** Brevo reported a major SMS degradation causing soft bounces and sending disruptions for some customers, starting 2026-10-01 10:19 UTC and resolved at 2026-10-01 12:21 UTC, lasting 2 h 1 min. Brevo confirmed SMS campaigns and transactional SMS were processing normally again; it did not disclose the cause or specific fix. _(machine-written, sol)_
- Kind: Major incident · Label: degradation (model (Jev))
- Changed: 2026-10-01 10:19 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://status.brevo.com/incidents/01M3VFM9E9RB02FYM4DJ4Q0E52](https://status.brevo.com/incidents/01M3VFM9E9RB02FYM4DJ4Q0E52)
- [Company: Brevo](https://rewindex.com/company/brevo.md)
- Versions: before (none: first archived) → after incident\_version:237/01M3VFM9E9RB02FYM4DJ4Q0E52@1adc9e9fa74e
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ SMS Soft Bounces
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2026-10-01 10:19 UTC
```

**5. Added: Resolved time**

```diff
+ 2026-10-01 12:21 UTC
```

**6. Added: Update** (investigating) · 2026-10-01 10:19 UTC

```diff
+ We’ve detected an issue affecting our SMS service that is causing soft bounces, and as a result, some customers may be experiencing disruptions while sending SMS messages. Our team is actively investigating the root cause and working to resolve the issue as quickly as possible. We apologize for the inconvenience and will share further updates as soon as we have more information.
```

**7. Added: Update** (identified) · 2026-10-01 12:17 UTC

```diff
+ We have identified the cause of the issue affecting our SMS services. Our team is currently working on implementing a fix to mitigate the impact. We will continue to share updates as we make progress toward resolving the issue.
```

**8. Added: Update** (resolved) · 2026-10-01 12:21 UTC

```diff
+ The issue has been resolved, and all SMS campaigns and transactional SMS will now be processed without any issues. Thank you for your patience and cooperation while we worked to address the issue.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-10-01 10:19 UTC | Major incident: SMS Soft Bounces (this change) | degradation |

All Brevo changes: [timeline](https://rewindex.com/company/brevo/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


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Canonical: https://rewindex.com/change/i93e44c118abb17 · Markdown: https://rewindex.com/change/i93e44c118abb17.md · JSON: https://rewindex.com/api/v1/changes/i93e44c118abb17 · Generated 2026-10-18T00:38:53.826Z