# Buffer: Major incident: Issues with Buffer fully loading

**Summary:** Buffer reported a major incident where the app opened but accounts did not fully load, disrupting normal access. It started at 2026-09-25 14:44 UTC and was resolved at 2026-09-25 16:04 UTC, lasting 1 h 20 min; Buffer said it fixed the core loading issue but did not specify the cause. _(machine-written, sol)_
- Kind: Major incident · Label: outage (model (Jev))
- Changed: 2026-09-25 14:44 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://status.buffer.com/incidents/01M3CGDAJ1NGG8BHVY8F5PAHT0](https://status.buffer.com/incidents/01M3CGDAJ1NGG8BHVY8F5PAHT0)
- [Company: Buffer](https://rewindex.com/company/buffer.md)
- Versions: before (none: first archived) → after incident\_version:238/01M3CGDAJ1NGG8BHVY8F5PAHT0@b98b61fd0a4f
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ Issues with Buffer fully loading
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2026-09-25 14:44 UTC
```

**5. Added: Resolved time**

```diff
+ 2026-09-25 16:04 UTC
```

**6. Added: Update** (investigating) · 2026-09-25 14:44 UTC

```diff
+ We're currently investigating an issue where Buffer is able to be opened, but it is not able to fully load an entire account. We have spotted an underlying error and we're working on getting to the core of the issue.
```

**7. Added: Update** (identified) · 2026-09-25 14:59 UTC

```diff
+ Our team has identified the cause and is implementing a fix to restore normal access. We’re sorry for the disruption and appreciate your patience.
```

**8. Added: Update** (monitoring) · 2026-09-25 15:30 UTC

```diff
+ We've resolved the core issue affecting the loading of a Buffer account. Everything should be working as expected once again. We'll continue to monitor to ensure stability and will mark this as fully resolved once we are confident.
```

**9. Added: Update** (resolved) · 2026-09-25 16:04 UTC

```diff
+ This incident is now fully resolved.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2026-09-25 14:44 UTC | Major incident: Issues with Buffer fully loading (this change) | outage |

All Buffer changes: [timeline](https://rewindex.com/company/buffer/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


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Canonical: https://rewindex.com/change/i64e454fbd6d79f · Markdown: https://rewindex.com/change/i64e454fbd6d79f.md · JSON: https://rewindex.com/api/v1/changes/i64e454fbd6d79f · Generated 2026-10-18T00:38:41.720Z