# RudderStack: Major incident: Google Ads offline conversion destination got impacted.

**Summary:** RudderStack reported a major incident affecting Google Ads offline conversion destinations in US and EU regions after Google Ads API v16 deprecation, causing missing or delayed data. It started and resolved at 2025-02-05 13:00 UTC (reported duration: 0 min). Events were replayed to recover data, but customers without backups may still experience data loss. _(machine-written, sol)_
- Kind: Major incident · Label: outage (model (Jev))
- Changed: 2025-02-05 13:00 UTC · Detected: 2026-10-17 18:22 UTC
- [Source: https://stspg.io/d3q9y918d60s](https://stspg.io/d3q9y918d60s)
- [Company: RudderStack](https://rewindex.com/company/rudderstack.md)
- Versions: before (none: first archived) → after incident\_version:161/90lw8k8w2y8t@28911d31c6f1
- Change 1 of 1 for this incident

## What changed

**1. Added: Title**

```diff
+ Google Ads offline conversion destination got impacted.
```

**2. Added: Impact**

```diff
+ major
```

**3. Added: Status**

```diff
+ resolved
```

**4. Added: Start time**

```diff
+ 2025-02-05 13:00 UTC
```

**5. Added: Resolved time**

```diff
+ 2025-02-05 13:00 UTC
```

**6. Added: Update** (resolved) · 2025-02-05 13:00 UTC

```diff
+ On 5th feb, Events began failing for Google Ads offline conversion destinations due to the deprecation of Google Ads API v16 in both the US and EU regions. As a result, affected customers may have experienced missing or delayed data. We performed an event replay for impacted destinations to recover lost data. Customers who did not have a backup in place may still experience data loss. The incident is now fully resolved. If you continue to see any related issues or have any concerns, please contact our support team for further assistance.
```

## History of this incident

| When (UTC) | Change | Label |
| --- | --- | --- |
| 2025-02-05 13:00 UTC | Major incident: Google Ads offline conversion destination got impacted. (this change) | outage |

All RudderStack changes: [timeline](https://rewindex.com/company/rudderstack/changes.md)
_Diff excerpts are shown on normalized text: dates, counters and tokens appear as ‹date›, ‹count›, ‹tok›; noise-only edits are hidden. Rewindex shows the changed passages, not a copy of the page._


---
Canonical: https://rewindex.com/change/i244068fc3b4cb5 · Markdown: https://rewindex.com/change/i244068fc3b4cb5.md · JSON: https://rewindex.com/api/v1/changes/i244068fc3b4cb5 · Generated 2026-10-18T02:55:09.498Z